Covatic

Covatic is a Birmingham-based adtech company founded in 2016, originally spun out of the University of Oxford.

As a Certified B Corp, Covatic focuses on privacy-first, addressable audience solutions that do not rely on third-party data or cookies. The company aims to innovate digital advertising while protecting user privacy through its "private-by-design" approach. The primary offering from Covatic is an on-device software development kit (SDK) known as Serendipity, which utilizes mobile algorithms and machine learning for smart personalization in apps. This SDK builds user profiles locally on devices without collecting personal data, ensuring privacy. Covatic's technology enables 100% audience monetization across various platforms, including Connected TV and mobile, while maintaining GDPR compliance. The company partners with online publishers, media companies, and brands to enhance advertising targeting and improve user experiences. Notable partners include Bauer, Sky, and BBC Worldwide.