Coru

Coru is a Mexico City-based technology startup founded in 2014, specializing in AI-driven financial coaching and product aggregation.

The company aims to provide hyper-personalized digital experiences that help individuals make informed financial decisions. Its headquarters is located in Lomas de Chapultepec, and it is led by CEO Fernando Gonzalez. Coru offers two main services: Adi, an AI-powered virtual assistant that provides real-time, personalized financial guidance, and a comprehensive financial coaching platform. This platform is designed to alleviate financial stress by offering personalized coaching, custom wellness plans, and an aggregation service for comparing financial products like credit cards and auto insurance. Coru targets individual consumers in the Mexican market, as well as businesses seeking to enhance customer interactions through AI-driven solutions. The company has raised $11 million in funding from notable investors, including Credit Karma and Peter Thiel.