Concentric

Concentric Market is a software development company based in Cambridge, Massachusetts, founded in 2010.

The company specializes in providing an advanced market simulation platform known as Concentric Market. This platform helps businesses make strategic decisions by integrating marketing, finance, product, and supply chain data to address complex business questions and forecast market trends. The core product features automated marketing mix modeling, sensitivity analysis, and "What-If" scenario analysis, all designed to enhance strategic planning and forecasting capabilities. Concentric Market utilizes agent-based modeling, making it unique in its ability to deliver a comprehensive analysis of entire markets. The platform is tailored for enterprise businesses aiming to develop effective go-to-market strategies and manage uncertainties in future investments.