United States · Marketing & advertising startup

Canela Media

Canela Media is a technology-driven multicultural media company based in New York, founded in 2019.

Funding reportedLast round: Series A

Marketing & advertisingNew York, United States

About Canela Media

Canela Media is a technology-driven multicultural media company based in New York, founded in 2019.

It operates Canela.TV, a free ad-supported video-on-demand streaming platform that connects brands with U.S. Hispanic audiences. The company is female- and minority-owned, focusing on providing accessible, bilingual Hispanic content without subscription fees. Canela Media serves over 68 million unique monthly users, with Canela.TV reaching more than 55 million active users. The platform offers over 9,000 hours of bilingual content, including original series, movies, music, news, sports, and children's programming. Additionally, Canela Media provides data-driven advertising solutions to help brands effectively reach U.S. Hispanics. The company has raised over $37.8 million in funding and is recognized as the fourth largest Hispanic ad-focused company in the industry.

What company datasets say Canela Media raised

Funding, as reported

Reported in all$45Min dollars
Rounds3
Last roundSeries A
Last round size$20M
Last round dateFeb 2022
Investors listed13
SEC Form D$20M sold, 1 filing, last Jul 2022

Founders and team

From Canela Media's own website and the SEC filings it signed: 2 founders, 7 on the team.

Isabel Rafferty ZavalaCEO & Co-Founder
Michael RaffertyCOO & Co-FounderNamed on its 2022 Form D
  • Philippe GueltonGlobal President
  • Chechu LasherasChief Strategy Officer
  • Jose MolinaChief Financial Officer
  • Peter GonzálezChief Technology Officer
  • Olga PatarroyoHead of Human Resources
  • Karsten AmlieGeneral Counsel
  • Isabel RaffertyExecutive Officeri

On the board, as filediLuis GuttierezRodrigo GarciaSusan Lyne

On 7 portfolio pages

Investors who name them

Each firm lists Canela Media on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

The company, in detail

What they build

Known for

audience datalibrariesvertical content for music and sportsuser experiencead-supported streaming modelculturally relevant contentcontinuous innovation in mediaconsumersclub canelacontent personalization for hispanicsproprietary data solutionscontent deliverydigital media ecosystemlatin americadistributionhtml

Built with from their website

ChatGPTAmazon DynamoDBOneTrust Tech Risk & ComplianceHerokuAtlassianSamsung PayLiveRampTypeScriptGoogle CloudMicrosoft PowerPoint

+8 more

Google AdsRampYouTubeDv360JSONGoogle PlayAmazon Simple Queue ServiceGoogle Cloud Storage

Sector
Marketing & advertising
Industry code
NAICS 519, 516210, 512110, SIC 4899
Region
New York
Part of
Canela.TV
Revenue
$10M a year, as listed
Full record
Every detail in the company directory

Marketing & advertising in United States

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