Calixa

Calixa is a Product-Led Sales (PLS) and Go-To-Market (GTM) platform based in San Francisco, CA, founded in 2020 by Thomas Schiavone and Fred Sadaghiani.

The company focuses on helping sales teams convert free or self-serve product signups into paying customers. Its mission is to "Turn signups into revenue" by providing tools and insights that enable sales teams to prioritize and engage effectively with potential customers. The platform offers features such as Product-Qualified Lead (PQL) identification, a unified customer dashboard, intelligent engagement and messaging, and data integration. These tools help sales representatives understand customer behavior and improve conversion rates. Calixa integrates with major platforms like Salesforce and Segment, enhancing its functionality for sales organizations. The company has received $12 million in Series A funding, led by Kleiner Perkins, and is designed for product-led companies and GTM teams managing high volumes of self-serve signups.