broom.id

broom.id is a digital financing and ecosystem platform focused on empowering small automotive dealers in Indonesia's pre-owned car market.

Founded in April 2021 by industry veterans Pandu Adi Laras and Andreas Sutanto, the company addresses challenges such as slow inventory turnover and limited access to capital among second-hand car showrooms. The flagship service, Buyback, allows dealers to sell vehicles temporarily with a repurchasing option, providing short-term working capital and improving inventory management. broom.id also offers a digital platform for showroom management, dealer-to-dealer trading, and integrated financial services, including Broom Leasing Channeling (BLC), which connects dealers with leasing providers. With over 3,000 dealers served in Greater Jakarta and Surabaya, broom.id is expanding its reach across Indonesia. The company has raised over $43 million from various investors and operates multiple locations, positioning itself as a key player in the Indonesian mobility ecosystem.