Boundless Mind

Boundless Mind, founded in 2015 and based in Los Angeles, CA, is a neuroscience-driven software development company that specializes in artificial intelligence and behavior design.

The company focuses on enhancing user engagement and retention through its innovative AI platform, which integrates neuroscience techniques to influence human behavior. Their core product, the Reinforcement API, allows developers to embed dopamine rewards into applications, promoting habit formation and increasing user interaction. The company also offers behavior analytics tools to help monitor and understand user actions, along with a habit design platform that leverages neurological insights. Boundless Mind targeted high-engagement sectors such as fitness, fintech, productivity, social, and education, aiming to assist developers in improving app metrics. After being acquired by Thrive Global in 2019, Boundless Mind ceased independent operations.