United States · Marketing & advertising startup

BorderX Lab

BorderX Lab is an AI-native cross-border e-commerce platform founded in 2014 by three engineering Ph.D.s from Google.

Funding reportedLast round: Series B

Marketing & advertisingSunnyvale, United States

About BorderX Lab

BorderX Lab is an AI-native cross-border e-commerce platform founded in 2014 by three engineering Ph.D.s from Google.

Based in Sunnyvale, California, with a significant office in Shanghai, the company connects North American and European merchants with global middle-class shoppers, particularly in China. BorderX Lab focuses on making it easy and safe for shoppers to purchase authentic products directly from official brand websites. The company offers a comprehensive solution for merchants looking to enter cross-border markets. Its services include cross-border e-commerce infrastructure, localization, marketing strategies, integrated payment solutions, logistics management, and customer care. BorderX Lab's product ecosystem features the Beyond shopping app, which serves over 10 million users, and advanced AI solutions like CloudStore AI and ShopGeni AI, which automate commerce transactions based on user intent. With a mission to democratize access to international goods, BorderX Lab is backed by leading venture capital firms and employs around 150–200 people. The company partners with top-tier fashion and beauty brands, ensuring that consumers can buy authentic products at fair prices.

What company datasets say BorderX Lab raised

Funding, as reported

Reported in all$47Min dollars
Last roundSeries B
Last round size$20M
Last round dateMay 2018
SEC Form D$27M sold, 1 filing, last Jan 2018

Founders and team

From the SEC filings it signed: 1 on the team.

  • Xuehua ShenExecutive Officer, Director, Promoteri

On the board, as filediChengdu HuangEric FengHan Shen

The company, in detail

What they build

Known for

customer service automationconsumerscustomer engagementlogistics managementproduct catalog managementdistributioninventory managemententerprisesbrand awarenesssocial media marketinglive streaming eventsinternational sales platforminformation technology & servicesbig datacontent marketingcross-border e-commerce

Built with from their website

Google WorkspaceLinkedIn AdsWixGoogle Cloud HostingGoogle MeetReactGmail

Sector
Marketing & advertising
Industry code
NAICS 54161, 518210, 513210, SIC 7375, 7374, 7372
Region
California
Revenue
$19M a year, as listed
Full record
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Marketing & advertising in United States

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