Bobbie

Bobbie is an organic infant formula company founded and led by mothers.

Established in 2018, it launched its first product in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Bobbie offers a European-inspired, USDA Organic baby formula made with milk from pasture-raised cows. The formula is produced in a fully integrated facility in Ohio, ensuring quality from ingredient storage to packaging. The company aims to foster a parenting culture of confidence and advocates for American infant formula quality and parental rights. Bobbie has nourished over 70,000 babies across the U.S. since its launch and operates an advocacy arm called Bobbie for Change, which empowers parents to share their feeding stories with lawmakers. The brand also previously launched Milk-Drunk, a content site providing guidance and support for parents. Bobbie is committed to changing the culture around infant feeding.