Bizible

Bizible is a B2B marketing performance management company based in Seattle, Washington, founded in 2011.

It specializes in revenue attribution and marketing analytics, helping B2B marketers track which channels, campaigns, and content drive revenue. In April 2018, Bizible was acquired by Marketo, which is part of Adobe, and is now known as Adobe Marketo Measure. The company offers a SaaS marketing attribution platform that provides comprehensive tracking of marketing interactions across all channels. Key features include revenue attribution, omnichannel tracking, account-based marketing analytics, and offline revenue tracking. Bizible serves over 300 companies worldwide, primarily targeting mid-market and enterprise organizations in the B2B, SaaS, and retail sectors. Its technology focuses on every-touch attribution, allowing businesses to measure marketing effectiveness based on revenue rather than just leads.