Betterfly

Betterfly is a Latin American InsurTech and employee benefits platform that combines wellness, financial inclusion, and insurance in a gamified approach.

Founded in 2018 and originally named "Burn to Give," Betterfly rebranded to reflect its mission of turning healthy habits into life insurance coverage and charitable donations. The company, headquartered in Santiago, Chile, has expanded its presence across several countries, including Argentina, Brazil, Colombia, and Spain, with plans to enter the United States and Europe by 2024. Betterfly operates a B2B2C model, partnering with employers to offer a digital benefits platform that rewards employees for engaging in healthy activities. Its services include a gamified wellness and life insurance platform, a charitable donation system, and corporate wellness programs. The platform allows users to grow their life insurance coverage based on their health habits while also directing donations to various charitable causes. Betterfly is recognized as a Certified B-Corp and a Public Benefit Corporation, emphasizing its commitment to social impact and community well-being.