Better Brand

Better Brand is a food tech company based in Los Angeles, known for its innovative approach to bakery products.

The company focuses on creating healthier alternatives to traditional carb-heavy foods using its proprietary Grain-changing TechnologyTM. Its flagship product, The Better Bagel, is a high-protein, low-carb bagel that features 26g of plant-based protein and 5g of net carbs, with no added sugar. Better Brand also offers a variety of flavors and related baked goods, including Better Buns and gluten-free options. The brand aims to transform conventional bread products into healthier choices while maintaining their familiar taste. Better Brand products are available for purchase online and in various retail stores, including Whole Foods, Sprouts, Target, and more, with distribution across numerous locations in the U.S. and U.K. The company also engages in collaborations, such as the limited edition Zedd x Jalapeño Cheddar Better Bagel.