Betaout

Betaout is a B2B SaaS platform based in Noida, India, specializing in customer intelligence and marketing automation for e-commerce companies.

Founded in 2014, it aims to enhance user engagement and increase conversions by utilizing real-time intent data to create unified user profiles. As a subsidiary of Bluecore, Betaout operates in multiple locations, including Palo Alto and Chicago, and has raised around $2 million in funding. The platform offers an all-in-one marketing personalization and engagement suite that includes features like a customer intelligence database, real-time segmentation, and omnichannel marketing automation. Businesses can engage users through various channels such as email, SMS, and live chat, while also utilizing specific campaign tools for abandoned cart recovery and email automation. Betaout serves over 160 e-commerce companies globally, managing more than 30 million customer profiles and supporting 300 million shoppers each month.