BEHAVE Candy

BEHAVE Candy is a modern confectionery brand based in New York, specializing in low-sugar, clean-label gummy candies.

Founded in 2019 by Mayssa Chehata, the company focuses on creating sweets that satisfy cravings without raising blood sugar levels. BEHAVE operates as a Direct-to-Consumer brand, primarily selling through its e-commerce platform. The company is female-owned and led, with a leadership team dedicated to developing health-conscious treats. The product line includes a variety of gummy candies, such as Gummy Bears, Sour Gummy Bears, and Gummy Stars, all crafted with minimal sugar and natural sweeteners like monk fruit and stevia. BEHAVE Candy targets health-conscious consumers, including those managing diabetes, parents looking for healthier options for their children, and individuals following Keto or low-carb diets. The brand emphasizes a culinary-first approach, ensuring that its candies are both flavorful and suitable for various dietary needs.