Athena Club

Athena Club is a New York City-based consumer packaged goods company focused on personal care for women.

Founded in 2017 and relaunched as a direct-to-consumer brand in 2018/2019, Athena Club aims to redefine the menstruation industry by offering affordable, high-quality tampons through a subscription model. The company has expanded its offerings to include a range of personal care products, emphasizing sustainability and transparency in its formulations. The primary service of Athena Club is its subscription platform, which allows customers to customize their monthly personal care packages. This model provides convenience with automatic deliveries and a focus on eco-friendly packaging. Athena Club's product lines include period care, shaving and grooming essentials, body care, and wellness items, all formulated without gluten, cruelty, or synthetic fillers. With over one million subscribers and products available in more than 1,600 Target stores, Athena Club is committed to making quality personal care accessible to all women.