Assembly

Assembly, also known as Assembly Luggage, is a dynamic Direct-to-Consumer (D2C) brand based in Gurugram, India, specializing in premium travel gear.

Founded in 2018 by Mohit Garg and Aditya Khanna, the company focuses on creating stylish and functional luggage that meets the needs of modern travelers. With a commitment to quality, 90% of their products are manufactured in India, emphasizing their homegrown identity. Assembly offers a diverse range of travel essentials, including hard luggage, trolley bags, travel backpacks, and accessories. Their products are designed with durability and smart functionality in mind, featuring weather-resistant materials, noise-reducing wheels, and organized compartments. The brand caters to various traveler segments, including leisure, business, and daily commuters, and has successfully served over 103,000 customers. Assembly's direct sales model allows them to provide accessible pricing while maintaining a strong relationship with their customers.