United Kingdom · Information technology & services startup
United Kingdom · Aforza
Aforza is an enterprise software company focused on the Consumer Goods industry.
Funding reportedLast round: Series A
About Aforza
Aforza is an enterprise software company focused on the Consumer Goods industry.
Founded in March 2019 and based in Altrincham, United Kingdom, Aforza has expanded its reach to 26 countries across four continents, with international sales making up about 75% of its business. The company has raised over $37.4 million in funding, including a $22 million Series A round led by DN Capital. Aforza provides a suite of end-to-end Industry Cloud solutions that enhance trade promotion management, field sales execution, and ecommerce. Their platform, built on Salesforce and Google Cloud, integrates various functions such as planning, execution, and digital asset management. Key product modules include Trade Promotion Management, Field Sales & Retail Execution, and Hyper-Local Sales Intelligence, all designed to optimize trade investments and improve customer engagement. With a commitment to continuous innovation, Aforza releases three major updates annually, ensuring their solutions meet the evolving needs of the Consumer Goods sector.
What company datasets say Aforza raised
Funding, as reported
Founders and team
From Aforza's own website: 5 on the team.
- Dominic DinardoCEO
- Andrew KeleherChief Marketing Officer
- Catherine OttoChief Customer Officer
- Ed ButterworthChief Commercial Officer
- Nick EalesChief Product Officer
AdvisersErica LopezGonzalo EspostoJulian PuczyniecRaquel D’AnelloVivek Chaudhri
On a portfolio page
Investors who name them
Each firm lists Aforza on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.
The company, in detail
What they build
Known for
b2buiuxcrmdistributor managementfield sales optimizationgoogle clouddigitalbusiness process libraryuser experienceindustry best practicesai-driven decision supportpredictive recommendationsmobile appsrevenue growth managementconsumersorder management
Built with from their website
GmailKubernetesYoastYoast SEOGoogle Cloud BigQueryTerraformGoogle AnalyticsElement UIFacebook LoginGoogle Tag Manager
+8 more
ApexGoDaddy HostingNestjsTwilio SendGrid Email Marketing CampaignsHubspotPriority HintsReactTwilio SendGrid Email API
- Sector
- Information technology & services
- Industry code
- NAICS 54151, 51321, SIC 7375
- Revenue
- 3.8M a year, as listed
- Full record
- Every detail in the company directory
Information technology & services in United Kingdom
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