Adero

Adero, Inc. is a technology company based in Goleta, California, founded in 2009.

It specializes in innovative hardware and software solutions aimed at personal organization. The company has evolved from its earlier identity as TrackR, transitioning from lost-item tracking to creating proactive organization systems. Adero was recognized as one of Fast Company's Most Innovative Companies in 2019 and has raised approximately $72 million in funding. Adero's flagship product is a Bluetooth-enabled smart organization system that includes hardware tags and a companion app. The system features Smart Tags that manage smaller Taglets attached to personal items, helping users keep track of their belongings. The mobile app provides real-time notifications and organization reminders, making it easier for users to manage their daily essentials. Adero targets individual consumers, including busy professionals and travelers, aiming to reduce stress and prevent forgetfulness in everyday life.