Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
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The best matches for everything you told us, ranked.

  • 1

    Sedated

    How Modern Capitalism Created our Mental Health Crisis

    James Davies · 2021

    4.212,515 ratings · Goodreads

    Health and biotech

    About the book

    In Britain alone, more than 20% of the adult population take a psychiatric drug in any one year. This is an increase of over 500% since 1980 and the numbers continue to grow. Yet, despite this prescription epidemic, levels of mental illness of all types have…

    On AmazonAudible

  • 2

    No More Tears

    The Dark Secrets of Johnson & Johnson

    Gardiner Harris · 2025

    4.1722,997 ratings · Goodreads

    Health and biotechCompany building

    About the book

    An incendiary, deeply reported exposé of Johnson & Johnson, one of America’s oldest and most trusted pharmaceutical companies, from award-winning investigative journalist Gardiner Harris One day in 2004, Gardiner Harris, early for a flight, sat down at an…

    On AmazonAudible

  • 3

    The Advantage

    Why Organizational Health Trumps Everything Else In Business

    Patrick Lencioni · 2012

    4.1316,684 ratings · Goodreads

    Health and biotechCompany building

    About the book

    There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful…

    On AmazonAudible

  • 4

    Replenish

    Leading from a Healthy Soul

    Lance Witt · 2015

    4.29765 ratings · Goodreads

    Health and biotech

    About the book

    Every leader functions on two stages--the front stage or public world, and the back stage or private world. One cannot lead successfully front stage when one is completely depleted back stage. In a time when pastors are leaving the ministry in record numbers…

    On AmazonAudible

  • 5

    Successful Women Think Differently

    9 Habits to Make You Happier, Healthier, and More Resilient

    Valorie Burton · 2012

    4.201,226 ratings · Goodreads

    Health and biotechCompany building

    About the book

    Popular author and professional certified coach Valorie Burton knows that successful women think differently. They make decisions differently. They set goals differently and bounce back from failure differently. Valorie is dedicated to help women create new…

    On AmazonAudible

  • 6

    Never Pay the First Bill

    And Other Ways to Fight the Health Care System and Win

    Marshall Allen · 2021

    4.26601 ratings · Goodreads

    Health and biotechCompany building

    About the book

    From award-winning ProPublica reporter Marshall Allen, a primer for anyone who wants to fight the predatory health care system--and win.Every year, millions of Americans are overcharged and underserved while the health care industry makes record profits. We…

    On AmazonAudible

  • 7

    Her-2

    The Making of Herceptin, a Revolutionary Treatment for Breast Cancer

    Robert Bazell · 1998

    4.07313 ratings · Goodreads

    Health and biotech

    About the book

    Two years after she underwent a mastectomy and chemotherapy, Barbara Bradfield's aggressive breast cancer had recurred and spread to her lungs. The outlook was grim. Then she took part in Genentech's clinical trials for a new drug. Five years later she…

    On AmazonAudible

  • 8

    Balance

    How to Invest and Spend for Happiness, Health, and Wealth

    Andrew Hallam · 2022

    4.10942 ratings · Goodreads

    Health and biotech

    About the book

    Stop chasing money and start redefining success.Sure, money is important. And yes, it can make you happy, but only up to a point. The truth is, science has shown that we each have a set point that links our earnings with happiness; go beyond that point, and…

    On AmazonAudible

Books on health and biotech.

  • 1

    The Innovator's Prescription

    A Disruptive Solution for Health Care

    Clayton M. Christensen · 2008

    4.211,158 ratings · Goodreads

    Health and biotechInnovationMoats and competition

    About the book

    A groundbreaking prescription for health care reform--from a legendary leader in innovation . . . Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can…

    On AmazonAudible

  • 2

    Silk Road

    Eileen Ormsby · 2014

    3.99548 ratings · Goodreads

    Health and biotechCompany building

    About the book

    It was the 'eBay of drugs', a billion dollar empire. Behind it was the FBI's Most Wanted Man, a mysterious crime czar dubbed 'Dread Pirate Roberts'. SILK ROAD lay at the heart of the 'Dark Web' - a parallel internet of porn, guns, assassins and drugs. Lots of…

    On AmazonAudible

  • 3

    Where Does It Hurt?

    An Entrepreneur's Guide to Fixing Health Care

    Jonathan Bush · 2014

    3.78598 ratings · Goodreads

    Health and biotechCompany buildingInnovation

    About the book

    A bold new remedy for the sprawling and wasteful health care industry Where else but the doctor’s office do you have to fill out a form on a clipboard? Have you noticed that hospital bills are almost unintelligible, except for the absurdly high dollar amount?…

    On AmazonAudible

  • 4

    The Kelloggs

    The Battling Brothers of Battle Creek

    Howard Markel · 2017

    3.87969 ratings · Goodreads

    Health and biotechCompany building

    About the book

    "What's more American than Corn Flakes?" --Bing Crosby From the much admired medical historian ("Markel shows just how compelling the medical history can be"--Andrea Barrett) and author of An Anatomy of Addiction ("Absorbing, vivid"--Sherwin Nuland, The…

    On AmazonAudible

  • 5

    The Cigarette Century

    The Rise, Fall, and Deadly Persistence of the Product That Defined America

    Allan M. Brandt · 2007

    4.10509 ratings · Goodreads

    Health and biotechCompany building

    About the book

    The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so…

    On AmazonAudible

  • 6

    Contagious

    Why Things Catch On

    Jonah Berger · 2013

    3.9834,129 ratings · Goodreads

    Health and biotechCompany building

    About the book

    New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what…

    On AmazonAudible

  • 7

    Life at the Speed of Light

    From the Double Helix to the Dawn of Digital Life

    J. Craig Venter · 2013

    3.83875 ratings · Goodreads

    Health and biotech

    About the book

    The renowned scientist and author of A Life Decoded examines the creation of life in the field of synthetic genomics.

    On AmazonAudible

  • 8

    Irresistible

    The Rise of Addictive Technology and the Business of Keeping Us Hooked

    Adam Alter · 2017

    3.8513,142 ratings · Goodreads

    Health and biotechCompany building

    About the book

    Welcome to the age of behavioral addiction, an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    Off the Scales

    The Inside Story of Ozempic and the Race to Cure Obesity

    Aimee Donnellan · 2025

    3.83448 ratings · Goodreads

    Health and biotech

    About the book

    The inside story of the race to develop Ozempic, and its potentially revolutionary impact on public health and culture.A “cure” for obesity has long been the holy grail for the pharmaceutical industry, one that seemed unattainable until recent breakthroughs…

    On AmazonAudible

  • 2

    Defy

    The Power of No in a World That Demands Yes

    Sunita Sah · 2025

    4.041,013 ratings · Goodreads

    Health and biotech

    About the book

    Why is it so hard to stand up to authority even when we know something’s wrong? Many of us comply much more than we realize. How many times have you wanted to object, disagree, or opt out of something but ended up swallowing your words, shaking your head,…

    On AmazonAudible

  • 3

    Bad Company

    Private Equity and the Death of the American Dream

    Megan Greenwell · 2025

    4.025,595 ratings · Goodreads

    Health and biotechCompany building

    About the book

    A damning indictment of the private equity industry told through the stories of four American workers whose lives and communities were upended by the ruinous effects of private equity takeovers. Private equity runs our country, yet few Americans have any…

    On AmazonAudible

  • 4

    Fiat Food

    Why Inflation Destroyed Our Health and How Bitcoin Fixes It

    Matthew Lysiak · 2023

    4.32275 ratings · Goodreads

    Health and biotech

    About the book

    THE REAL COST OF INFLATION ON A COUNTRY can be best seen not through government-sanctioned data points circulated throughout the corporate sponsored media, but in the financial, physical, and mental health of its citizenry. Officials point to the increase of…

    On AmazonAudible

  • 5

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

  • 6

    The Origins of Efficiency

    Brian Potter · 2025

    4.12401 ratings · Goodreads

    Health and biotechCompany building

    About the book

    A step-by-step examination of how production processes, from penicillin and automobiles to steel and semiconductors, get more efficient over time, and why it matters for unlocking a new era of abundance.Efficiency is the engine that powers human civilization.…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    D. Martyn Lloyd-Jones

    The First Forty Years, 1899-1939 v. 1

    Iain H. Murray · 1982

    4.58445 ratings · Goodreads

    Health and biotechFounder stories

    About the book

    When Martyn Lloyd-Jones, physician, preacher and Christian Leader, died in 1981, after more then 40 years in London, few knew the remarkable story of his formative earlier years which, in the authorised biography, is now told for the first time. From his…

    On AmazonAudible

  • 2

    Elon Musk

    Walter Isaacson · 2023

    4.3281,328 ratings · Goodreads

    Founder storiesCompany building

    About the book

    From the author of Steve Jobs and other bestselling biographies, this is the astonishingly intimate story of the most fascinating and controversial innovator of our era, a rule-breaking visionary who helped to lead the world into the era of electric vehicles,…

    On AmazonAudible

  • 3

    Jim Henson

    The Biography

    Brian Jay Jones · 2013

    4.0415,877 ratings · Goodreads

    Founder stories

    About the book

    For the first time ever-a comprehensive biography of one of the twentieth-century's most innovative creative artists: the incomparable, irreplaceable Jim Henson. He was a gentle dreamer whose genial bearded visage was recognized around the world, but most…

    On AmazonAudible

  • 4

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Founder storiesCompany building

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 5

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 6

    Disney High

    The Untold Story of the Rise and Fall of Disney Channel's Tween Empire

    Ashley Spencer · 2024

    3.949,197 ratings · Goodreads

    Founder storiesCompany building

    About the book

    The first unauthorized look at the inner workings―and ultimate breakdown―of the Disney Channel machine For many kids growing up in the 2000s, there was no cultural touchstone more powerful than Disney Channel, the most-watched cable channel in prime time…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 3

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

    On AmazonAudible

  • 4

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

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From the record

Written by the people who write the cheques

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