Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

Fill in your cardOr browse a starter list

Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
30,000books on building and backing companies
27,989with a checked cover
3.86★average reader rating across the library
643written by 367 investors and founders on our records
Change your answersFounder · Seed · Focus and resilience
I am
Your rolePick one
Business modelUp to three
Your stagePick one
Working onUp to four
Your rolePick one
How you investUp to three
To sharpenUp to three
IndustryUp to three
More ways to narrow it: kind of book, and when it was written
Kind of bookAny
WrittenPick one

Nothing is stored. Your answers live in the page's address, so the list can be kept or shared.

Your reading list

↻ Show different picks

The best matches for everything you told us, ranked.

  • 1

    The 7 Habits of Highly Effective People

    Powerful Lessons in Personal Change

    Stephen R. Covey · 1989

    4.16843,480 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step…

    On AmazonAudible

  • 2

    The Ultimate Sales Machine

    Turbocharge Your Business with Relentless Focus on 12 Key Strategies

    Chet Holmes · 2007

    3.979,181 ratings · Goodreads

    Focus and resilienceFirst salesCompany building

    About the book

    Chet Holmes has been called “one of the top 20 change experts in the country.” He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand…

    On AmazonAudible

  • 3

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    Focus and resilienceFirst salesMarketing and growth

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 4

    Mindset

    The New Psychology of Success

    Carol S. Dweck · 2006

    4.09182,500 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    A newer edition of this book can be found here. After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how…

    On AmazonAudible

  • 5

    Business Made Simple

    60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More

    Donald Miller · 2021

    4.192,054 ratings · Goodreads

    Focus and resilienceFirst salesMarketing and growth

    About the book

    Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they're doing. It's hard to be…

    On AmazonAudible

  • 6

    The Power of Consistency

    Prosperity Mindset Training for Sales and Business Professionals

    Weldon Long · 2013

    4.25644 ratings · Goodreads

    Focus and resilienceFirst salesCompany building

    About the book

    How to achieve wealth, happiness, and peace of mind through personal responsibility The Power of Consistency is based on the fundamental premise that private declarations dictate future actions. In other words, we tend to take actions with the thoughts and…

    On AmazonAudible

  • 7

    The PARA Method

    Simplify, Organize, and Master Your Digital Life

    Tiago Forte · 2023

    4.073,216 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    This accessible guide expands upon the “well-written, cogent, and useful” (David Allen, author of Getting Things Done) bestselling Building a Second Brain with actionable advice on how to improve your digital life in just a few minutes.Living a modern life…

    On AmazonAudible

  • 8

    The Thousand Weeks

    Time Management for Mortals

    Oliver Burkeman · 2021

    4.18123,505 ratings · Goodreads

    Focus and resilience

    About the book

    Simplified Chinese Edition of [Four Thousand Weeks ]

    On AmazonAudible

The books most about focus and resilience.

  • 1

    The Power of Habit

    Why We Do What We Do in Life and Business

    Charles Duhigg · 2012

    4.13576,931 ratings · Goodreads

    Focus and resilience

    About the book

    In "The Power of Habit", award-winning "New York Times" business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to…

    On AmazonAudible

  • 2

    Rich AF

    The Winning Money Mindset That Will Change Your Life

    Vivian Tu · 2023

    4.0610,220 ratings · Goodreads

    Focus and resilience

    About the book

    When Vivian Tu started working on Wall Street fresh from undergrad, all she knew was that she was making more money than she had ever seen in her life. But it wasn’t until she found a mentor of her own on the trading floor that she began to understand what…

    On AmazonAudible

  • 3

    Million Dollar Habits

    Proven Power Practices to Double and Triple Your Income

    Brian Tracy · 1999

    4.003,669 ratings · Goodreads

    Focus and resilience

    About the book

    A guide to winning habits in business shows readers how to set and achieve goals quickly, organize their life, manage time, increase income, and tap inner power reserves--all in the service of improved productivity.

    On AmazonAudible

  • 4

    The Sweet Spot

    Christine Carter · 2015

    3.841,626 ratings · Goodreads

    Focus and resilience

    About the book

    Learn how to achieve more by doing less! Live in that zone you’ve glimpsed but can’t seem to hold on to, the sweet spot where you have the greatest strength, but also the greatest ease.   Not long ago, Christine Carter, a happiness expert at UC Berkeley’s…

    On AmazonAudible

  • 5

    Ready for Anything

    52 Productivity Principles for Getting Things Done

    David Allen · 2003

    3.855,336 ratings · Goodreads

    Focus and resilience

    About the book

    In his bestselling first book, Getting Things Done, veteran coach and management consultant David Allen presented his breakthrough methods to increase efficiency. Now "the personal productivity guru" (Fast Company) shows readers how to increase their ability…

    On AmazonAudible

  • 6

    Focus

    Use Different Ways of Seeing the World for Success and Influence

    Heidi Grant Halvorson · 2013

    3.961,067 ratings · Goodreads

    Focus and resilience

    About the book

    We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    Slow Productivity

    The Lost Art of Accomplishment Without Burnout

    Cal Newport · 2024

    3.6627,060 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    Do fewer things. Work at a natural pace. Obsess over quality. From the New York Times bestselling author of Digital Minimalism and Deep Work, a groundbreaking philosophy for pursuing meaningful accomplishment while avoiding overload. Our current…

    On AmazonAudible

  • 2

    Countdown to Riches

    21 Days of Wealth-Attracting Habits

    Rhonda Byrne · 2025

    4.17587 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    From Rhonda Byrne, author of the global phenomenon The Secret and the New York Times bestseller The Greatest Secret, comes Countdown to Riches, the book that can lead anyone to financial freedom. Financial struggle is caused by one thing, our thoughts. To…

    On AmazonAudible

  • 3

    Lean Marketing

    More Leads. More Profit. Less Marketing.

    Allan Dib · 2024

    4.31452 ratings · Goodreads

    Focus and resilienceMarketing and growthCompany building

    About the book

    Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

    On AmazonAudible

  • 4

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    Focus and resilienceFirst salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

  • 5

    Right Thing, Right Now

    Justice in an Unjust World

    Ryan Holiday · 2024

    4.136,450 ratings · Goodreads

    Focus and resilience

    About the book

    In his New York Times bestselling book, Discipline Is Destiny, Ryan Holiday made the Stoic case for a life of self-discipline. In this much-anticipated third installment in the Stoic Virtues series, he argues for the necessity of doing what’s right – even…

    On AmazonAudible

  • 6

    Reset

    How to Change What's Not Working

    Dan Heath · 2025

    4.123,193 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    From the #1 New York Times bestselling author of Made to Stick, Switch, and The Power of Moments comes a revolutionary guide to fixing what’s not working, in systems and processes, organizations and companies, and even in our daily lives, by identifying…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 2

    Elon Musk

    Tesla, SpaceX, and the Quest for a Fantastic Future

    Ashlee Vance · 2015

    4.12456,221 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in…

    On AmazonAudible

  • 3

    Jim Henson

    The Biography

    Brian Jay Jones · 2013

    4.0415,877 ratings · Goodreads

    Founder stories

    About the book

    For the first time ever-a comprehensive biography of one of the twentieth-century's most innovative creative artists: the incomparable, irreplaceable Jim Henson. He was a gentle dreamer whose genial bearded visage was recognized around the world, but most…

    On AmazonAudible

  • 4

    The Elon Musk Blog Series

    Wait But Why

    Tim Urban · 2016

    4.701,837 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In 2015, Elon Musk reached out to blogger Tim Urban and asked him if he'd take a crack at explaining Elon's endeavors, and the industries surrounding them, to the world. Tim accepted, and after extensive meetings with Elon and his staff, he wrote four blog…

    On AmazonAudible

  • 5

    The Big Rich

    The Rise and Fall of the Greatest Texas Oil Fortunes

    Bryan Burrough · 2009

    4.093,394 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In The Big Rich, bestselling author and Vanity Fair special correspondent Bryan Burrough chronicles the rise and fall of one of the great economic and political powerhouses of the twentieth century, Texas oil. By weaving together the epic sagas of the…

    On AmazonAudible

  • 6

    Alex Ferguson

    My Autobiography

    Alex Ferguson · 2013

    3.9418,818 ratings · Goodreads

    Founder stories

    About the book

    The celebratory, revealing, inspiring, and entertaining autobiography of the greatest manager in the history of British soccer. Over the past four years, Alex Ferguson has been reflecting on and jotting down the highlights of his extraordinary career, and…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 3

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 4

    The Long Tail

    Why the Future of Business is Selling Less of More

    Chris Anderson · 2006

    3.8330,263 ratings · Goodreads

    Company buildingFirst sales

    About the book

    The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year. In…

    On AmazonAudible

As an Amazon Associate we earn from qualifying purchases. Which books we recommend never depends on it: they are chosen from their ratings and what they are about.

From the record

Written by the people who write the cheques

Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.

Read what the people you are pitching read.

Every investor and founder on our records links to their books and the podcasts they are on.