Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
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The best matches for everything you told us, ranked.

  • 1

    The 7 Habits of Highly Effective People

    Powerful Lessons in Personal Change

    Stephen R. Covey · 1989

    4.16843,480 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step…

    On AmazonAudible

  • 2

    The Power of Consistency

    Prosperity Mindset Training for Sales and Business Professionals

    Weldon Long · 2013

    4.25644 ratings · Goodreads

    Focus and resilienceFirst salesCompany building

    About the book

    How to achieve wealth, happiness, and peace of mind through personal responsibility The Power of Consistency is based on the fundamental premise that private declarations dictate future actions. In other words, we tend to take actions with the thoughts and…

    On AmazonAudible

  • 3

    Business Made Simple

    60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More

    Donald Miller · 2021

    4.192,054 ratings · Goodreads

    Focus and resilienceFirst salesMarketing and growth

    About the book

    Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they're doing. It's hard to be…

    On AmazonAudible

  • 4

    The Ultimate Sales Machine

    Turbocharge Your Business with Relentless Focus on 12 Key Strategies

    Chet Holmes · 2007

    3.979,181 ratings · Goodreads

    Focus and resilienceFirst salesCompany building

    About the book

    Chet Holmes has been called “one of the top 20 change experts in the country.” He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand…

    On AmazonAudible

  • 5

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Focus and resilienceMarketing and growthFirst sales

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 6

    The Power of Discipline

    How to Use Self Control and Mental Toughness to Achieve Your Goals

    Daniel Walter · 2020

    4.128,370 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    Have you spent weeks, months, or even years trying to achieve your goals but keep failing? Have you given up on becoming successful because your futile efforts have led you to believe that success is only for the select few? If you have answered “yes”…

    On AmazonAudible

  • 7

    The Thousand Weeks

    Time Management for Mortals

    Oliver Burkeman · 2021

    4.18123,505 ratings · Goodreads

    Focus and resilience

    About the book

    Simplified Chinese Edition of [Four Thousand Weeks ]

    On AmazonAudible

  • 8

    Millionaire Success Habits

    The Gateway To Wealth & Prosperity

    Dean Graziosi · 2016

    4.063,061 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    Millionaire Success Habits is a book designed with one purpose in mind: to take you from where you are in life to where you want to be in life by incorporating easy-to-implement "Success Habits" into your daily routine. Legendary business coach Dean Graziosi…

    On AmazonAudible

The books most about focus and resilience.

  • 1

    The Outward Mindset

    Seeing Beyond Ourselves

    The Arbinger Institute · 2016

    4.023,545 ratings · Goodreads

    Focus and resilience

    About the book

    The Arbinger Institute has helped millions with their books Leadership and Self-Deception and The Anatomy of Peace. Their newest book, The Outward Mindset, reflects their latest research and experience and offers a new and intuitive way to teach people how to…

    On AmazonAudible

  • 2

    Focus On-Off

    Fuel Your Attention, Get More Done

    Mark Tigchelaar · 2019

    4.061,861 ratings · Goodreads

    Focus and resilience

    About the book

    A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

    On AmazonAudible

  • 3

    The Wealth Money Can't Buy

    The 8 Hidden Habits to Live Your Richest Life

    Robin Sharma · 2024

    4.206,440 ratings · Goodreads

    Focus and resilience

    About the book

    A groundbreaking book redefining success to show readers how they can create truly abundant and fulfilling lives by following Sharma’s model of the eight forms of wealth, growth, wellness, family, craft, money, community, adventure, and service, from the #1…

    On AmazonAudible

  • 4

    Visual Meetings

    How Graphics, Sticky Notes and Idea Mapping Can Transform Group Productivity

    David Sibbet · 2010

    3.871,415 ratings · Goodreads

    Focus and resilience

    About the book

    Use eye-popping visual tools to energize your people! Just as social networking has reclaimed the Internet for human interactivity and co-creation, the visual meetings movement is reclaiming creativity, productivity, and playful exchange for serious work in…

    On AmazonAudible

  • 5

    Rich Habits

    The Daily Success Habits of Wealthy Individuals

    Thomas C. Corley · 2010

    3.711,791 ratings · Goodreads

    Focus and resilience

    About the book

    The "Rich Habits" are ten principles created through years of researching the daily success habits of his wealthiest clients. These ten simple principles miraculously transform every individual who comes into contact with them. By applying these principles,…

    On AmazonAudible

  • 6

    Mindset

    The New Psychology of Success

    Carol S. Dweck · 2006

    4.09182,500 ratings · Goodreads

    Focus and resilience

    About the book

    A newer edition of this book can be found here. After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    Intentional

    How to Finish What You Start

    Chris Bailey · 2026

    3.86368 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    From author of Hyperfocus and productivity expert Chris Bailey, a new approach to finishing what you start.Most of us have no problem setting goals. We know what we want, and we have a pretty good sense of what it takes to get it. But consistently making…

    On AmazonAudible

  • 2

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    Focus and resilienceFirst salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

  • 3

    Right Thing, Right Now

    Justice in an Unjust World

    Ryan Holiday · 2024

    4.136,450 ratings · Goodreads

    Focus and resilience

    About the book

    In his New York Times bestselling book, Discipline Is Destiny, Ryan Holiday made the Stoic case for a life of self-discipline. In this much-anticipated third installment in the Stoic Virtues series, he argues for the necessity of doing what’s right – even…

    On AmazonAudible

  • 4

    Lean Marketing

    More Leads. More Profit. Less Marketing.

    Allan Dib · 2024

    4.31452 ratings · Goodreads

    Focus and resilienceMarketing and growthCompany building

    About the book

    Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

    On AmazonAudible

  • 5

    Reset

    How to Change What's Not Working

    Dan Heath · 2025

    4.123,193 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    From the #1 New York Times bestselling author of Made to Stick, Switch, and The Power of Moments comes a revolutionary guide to fixing what’s not working, in systems and processes, organizations and companies, and even in our daily lives, by identifying…

    On AmazonAudible

  • 6

    Hey, Hun

    Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing

    Emily Lynn Paulson · 2023

    3.5814,654 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 2

    Never Die Easy

    The Autobiography of Walter Payton

    Walter Payton · 2000

    4.231,581 ratings · Goodreads

    Founder stories

    About the book

    "Never die easy. Why run out of bounds and die easy? Make that linebacker pay. It carries into all facets of your life. It's okay to lose, to die, but don't die without trying, without giving it your best." His legacy is towering. Walter Payton, the man they…

    On AmazonAudible

  • 3

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 4

    Bitter Brew

    The Rise and Fall of Anheuser-Busch and America's Kings of Beer

    William Knoedelseder · 2012

    4.056,011 ratings · Goodreads

    Founder storiesCompany building

    About the book

    “Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”, John Sayles, Director of Eight Men Out and author of A Moment in the Sun The creators of…

    On AmazonAudible

  • 5

    Sam Walton, Made in America

    My Story

    Sam Walton · 1992

    4.1628,881 ratings · Goodreads

    Founder storiesCompany building

    About the book

    As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…

    On AmazonAudible

  • 6

    Never Finished

    Unshackle Your Mind and Win the War Within

    David Goggins · 2022

    4.3850,509 ratings · Goodreads

    Founder stories

    About the book

    This is not a self-help book. It's a wake-up call! Can't Hurt Me, David Goggins' smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 3

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 4

    Lok Vyavhar

    Diamond Books · 1936

    4.221,157,905 ratings · Goodreads

    Company building

    About the book

    This is the translation of famous - HOW TO WIN FRIENDS AND INFLUENCE PEOPLE - a classic book that gave birth to the self-help industry. Through this book, Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order…

    On AmazonAudible

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