Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

Fill in your cardOr browse a starter list

Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
30,000books on building and backing companies
27,964with a checked cover
3.86★average reader rating across the library
643written by 367 investors and founders on our records
Change your answersFounder · Seed · Focus and resilience
I am
Your rolePick one
Business modelUp to three
Your stagePick one
Working onUp to four
Your rolePick one
How you investUp to three
To sharpenUp to three
IndustryUp to three
More ways to narrow it: kind of book, and when it was written
Kind of bookAny
WrittenPick one

Nothing is stored. Your answers live in the page's address, so the list can be kept or shared.

Your reading list

↻ Show different picks

The best matches for everything you told us, ranked.

  • 1

    The 7 Habits of Highly Effective People

    Powerful Lessons in Personal Change

    Stephen R. Covey · 1989

    4.16843,480 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step…

    On AmazonAudible

  • 2

    The Ultimate Sales Machine

    Turbocharge Your Business with Relentless Focus on 12 Key Strategies

    Chet Holmes · 2007

    3.979,181 ratings · Goodreads

    Focus and resilienceFirst salesCompany building

    About the book

    Chet Holmes has been called “one of the top 20 change experts in the country.” He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand…

    On AmazonAudible

  • 3

    The Power of Consistency

    Prosperity Mindset Training for Sales and Business Professionals

    Weldon Long · 2013

    4.25644 ratings · Goodreads

    Focus and resilienceFirst salesCompany building

    About the book

    How to achieve wealth, happiness, and peace of mind through personal responsibility The Power of Consistency is based on the fundamental premise that private declarations dictate future actions. In other words, we tend to take actions with the thoughts and…

    On AmazonAudible

  • 4

    Business Made Simple

    60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More

    Donald Miller · 2021

    4.192,054 ratings · Goodreads

    Focus and resilienceFirst salesMarketing and growth

    About the book

    Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they're doing. It's hard to be…

    On AmazonAudible

  • 5

    80/20 Sales and Marketing

    The Definitive Guide to Working Less and Making More

    Perry Marshall · 2013

    4.191,904 ratings · Goodreads

    Focus and resilienceFirst salesMarketing and growth

    About the book

    Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

    On AmazonAudible

  • 6

    Mindset

    The New Psychology of Success

    Carol S. Dweck · 2006

    4.09182,500 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    A newer edition of this book can be found here. After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how…

    On AmazonAudible

  • 7

    The Thousand Weeks

    Time Management for Mortals

    Oliver Burkeman · 2021

    4.18123,505 ratings · Goodreads

    Focus and resilience

    About the book

    Simplified Chinese Edition of [Four Thousand Weeks ]

    On AmazonAudible

  • 8

    The Power of Discipline

    How to Use Self Control and Mental Toughness to Achieve Your Goals

    Daniel Walter · 2020

    4.128,370 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    Have you spent weeks, months, or even years trying to achieve your goals but keep failing? Have you given up on becoming successful because your futile efforts have led you to believe that success is only for the select few? If you have answered “yes”…

    On AmazonAudible

The books most about focus and resilience.

  • 1

    Getting Things Done

    The Art of Stress-Free Productivity

    David Allen · 2001

    4.00170,488 ratings · Goodreads

    Focus and resilience

    About the book

    In today's world, yesterday's methods just don't work. In Getting Things Done, veteran coach and management consultant David Allen shares the breakthrough methods for stress-free performance that he has introduced to tens of thousands of people across the…

    On AmazonAudible

  • 2

    Rich Habits

    The Daily Success Habits of Wealthy Individuals

    Thomas C. Corley · 2010

    3.711,791 ratings · Goodreads

    Focus and resilience

    About the book

    The "Rich Habits" are ten principles created through years of researching the daily success habits of his wealthiest clients. These ten simple principles miraculously transform every individual who comes into contact with them. By applying these principles,…

    On AmazonAudible

  • 3

    How to Think Bigger

    Aim Higher, Get More Motivated, and Accomplish Big Things

    Martin Meadows · 2015

    4.042,148 ratings · Goodreads

    Focus and resilience

    About the book

    How to Get More Motivated, Set Bigger Goals, and Achieve More by Thinking Bigger Have you ever wondered what separates people who think bigger from people who set their bar low? What makes one person accept low standards and another person to constantly raise…

    On AmazonAudible

  • 4

    Bit Literacy

    Productivity in the Age of Information and E-mail Overload

    Mark Hurst · 2007

    3.702,567 ratings · Goodreads

    Focus and resilience

    About the book

    "Bit Literacy" is essential reading for anyone who has experienced "digital overload" the daily flood of e-mail, multiple todo lists, a cluttered desktop, documents in various file formats, and the constant distraction of cell phones and other devices. More…

    On AmazonAudible

  • 5

    Manage Your Day-to-Day

    Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind

    Jocelyn K. Glei · 2013

    4.0129,778 ratings · Goodreads

    Focus and resilience

    About the book

    Stop doing busywork. Start doing your best work. Are you over-extended, over-distracted, and overwhelmed? Do you work at a breakneck pace all day, only to find that you haven't accomplished the most important things on your agenda when you leave the…

    On AmazonAudible

  • 6

    Focus

    Use Different Ways of Seeing the World for Success and Influence

    Heidi Grant Halvorson · 2013

    3.961,067 ratings · Goodreads

    Focus and resilience

    About the book

    We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    Intentional

    How to Finish What You Start

    Chris Bailey · 2026

    3.86368 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    From author of Hyperfocus and productivity expert Chris Bailey, a new approach to finishing what you start.Most of us have no problem setting goals. We know what we want, and we have a pretty good sense of what it takes to get it. But consistently making…

    On AmazonAudible

  • 2

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Focus and resilienceMarketing and growthFirst sales

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 3

    Slow Productivity

    The Lost Art of Accomplishment Without Burnout

    Cal Newport · 2024

    3.6627,060 ratings · Goodreads

    Focus and resilienceCompany building

    About the book

    Do fewer things. Work at a natural pace. Obsess over quality. From the New York Times bestselling author of Digital Minimalism and Deep Work, a groundbreaking philosophy for pursuing meaningful accomplishment while avoiding overload. Our current…

    On AmazonAudible

  • 4

    Lean Marketing

    More Leads. More Profit. Less Marketing.

    Allan Dib · 2024

    4.31452 ratings · Goodreads

    Focus and resilienceMarketing and growthCompany building

    About the book

    Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

    On AmazonAudible

  • 5

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    Focus and resilienceFirst salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

  • 6

    Right Thing, Right Now

    Justice in an Unjust World

    Ryan Holiday · 2024

    4.136,450 ratings · Goodreads

    Focus and resilience

    About the book

    In his New York Times bestselling book, Discipline Is Destiny, Ryan Holiday made the Stoic case for a life of self-discipline. In this much-anticipated third installment in the Stoic Virtues series, he argues for the necessity of doing what’s right – even…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 2

    Heartland

    A Memoir of Working Hard and Being Broke in the Richest Country on Earth

    Sarah Smarsh · 2018

    3.7616,921 ratings · Goodreads

    Founder stories

    About the book

    During Sarah Smarsh’s turbulent childhood in Kansas in the 1980s and 1990s, the forces of cyclical poverty and the country’s changing economic policies solidified her family’s place among the working poor. By telling the story of her life and the lives of the…

    On AmazonAudible

  • 3

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 4

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Founder storiesCompany building

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 5

    Elon Musk

    Tesla, SpaceX, and the Quest for a Fantastic Future

    Ashlee Vance · 2015

    4.12456,221 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in…

    On AmazonAudible

  • 6

    The Jordan Rules

    The Inside Story of One Turbulent Season with Michael Jordan and the Chicago Bulls

    Sam Smith · 1992

    4.2519,445 ratings · Goodreads

    Founder stories

    About the book

    Sam Smith’s seminal, New York Times bestselling “eye-opener” ( The San Diego Union-Tribune ) on Michael Jordan and the 1990-1991 Chicago Bulls team, perfect for fans of ESPN’s hit documentary series The Last Dance. This is the book that changed the way the…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 3

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

  • 4

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

As an Amazon Associate we earn from qualifying purchases. Which books we recommend never depends on it: they are chosen from their ratings and what they are about.

From the record

Written by the people who write the cheques

Books by investors and founders we hold records for. The author links to what they have done, not just what they wrote.

Read what the people you are pitching read.

Every investor and founder on our records links to their books and the podcasts they are on.