Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
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The best matches for everything you told us, ranked.

  • 1

    Agile Product Management with Scrum

    Creating Products That Customers Love

    Roman Pichler · 2008

    3.841,651 ratings · Goodreads

    Leading and managingFinding product-market fitCompany building

    About the book

    The First Guide to Scrum-Based Agile Product Management In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad…

    On AmazonAudible

  • 2

    The Sales Acceleration Formula

    Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

    Mark Roberge · 2015

    4.252,828 ratings · Goodreads

    Leading and managingFirst salesCompany building

    About the book

    Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100…

    On AmazonAudible

  • 3

    Solving Product Design Exercises

    Questions & Answers

    Artiom Dashinsky · 2018

    4.30675 ratings · Goodreads

    Leading and managingFinding product-market fitCompany building

    About the book

    Practice your product design and UX skills. Prepare for your next job interview. "Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM". Learn how to solve and present exercises like these, that top startups…

    On AmazonAudible

  • 4

    Lean Customer Development

    Building Products Your Customers Will Buy

    Cindy Alvarez · 2014

    4.181,270 ratings · Goodreads

    Leading and managingFinding product-market fitCompany building

    About the book

    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs…

    On AmazonAudible

  • 5

    LinkedIn Riches

    How To Use LinkedIn For Business, Sales and Marketing! Updated and Revised

    John Nemo · 2014

    4.07319 ratings · Goodreads

    Leading and managingFirst salesMarketing and growth

    About the book

    SPECIAL Includes Free Access to 25+ LinkedIn Training Videos!Discover How To Use LinkedIn For Sales, Business and Marketing, including how Find New Sales Leads and Prospective Clients on LinkedIn FAST- Turn Your Existing LinkedIn Connections into Paying…

    On AmazonAudible

  • 6

    Venture Deals

    Be Smarter Than Your Lawyer and Venture Capitalist

    Brad Feld · 2011

    4.1117,486 ratings · Goodreads

    Leading and managingRaising moneyCompany building

    About the book

    Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

    On AmazonAudibleAuthor's Podcasts

  • 7

    The Conversion Code

    Capture Internet Leads, Create Quality Appointments, Close More Sales

    Chris Smith · 2016

    4.00703 ratings · Goodreads

    Leading and managingFirst salesCompany building

    About the book

    "If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce…

    On AmazonAudible

  • 8

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Leading and managingMarketing and growthCompany building

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

The books most about leading and managing.

  • 1

    Good to Great

    Why Some Companies Make the Leap... and Others Don't

    Jim Collins · 2001

    4.12312,279 ratings · Goodreads

    Leading and managing

    About the book

    The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the…

    On AmazonAudible

  • 2

    A Different Kind of Power

    Jacinda Ardern · 2025

    4.4521,916 ratings · Goodreads

    Leading and managing

    About the book

    From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…

    On AmazonAudible

  • 3

    The Thousand Weeks

    Time Management for Mortals

    Oliver Burkeman · 2021

    4.18123,505 ratings · Goodreads

    Leading and managing

    About the book

    Simplified Chinese Edition of [Four Thousand Weeks ]

    On AmazonAudible

  • 4

    A Higher Loyalty

    Truth, Lies, and Leadership

    James B. Comey · 2018

    4.0949,995 ratings · Goodreads

    Leading and managing

    About the book

    In his book, former FBI director James Comey shares his never-before-told experiences from some of the highest-stakes situations of his career in the past two decades of American government, exploring what good, ethical leadership looks like, and how it…

    On AmazonAudible

  • 5

    Production and operations management

    Norman Gaither · 1980

    37 Open Library reading lists

    Leading and managing

    On AmazonAudibleOpen Library

  • 6

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Leading and managing

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    How to Run a Country

    An Ancient Guide for Modern Leaders

    Marcus Tullius Cicero · 2044

    3.82431 ratings · Goodreads

    Leading and managing

    About the book

    Marcus Cicero, Rome's greatest statesman and orator, was elected to the Roman Republic's highest office at a time when his beloved country was threatened by power-hungry politicians, dire economic troubles, foreign turmoil, and political parties that refused…

    On AmazonAudible

  • 2

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    Leading and managingFirst salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

  • 3

    To Rescue the American Spirit

    Teddy Roosevelt and the Birth of a Superpower

    Bret Baier · 2025

    4.542,106 ratings · Goodreads

    Leading and managing

    About the book

    From #1 New York Times bestselling author and Fox News Channel’s Chief Political Anchor, a captivating biography of Theodore Roosevelt, the stalwart naturalist, writer, ranchman, soldier, president, and avatar of our modern era. There has never been a…

    On AmazonAudible

  • 4

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 5

    Vermilion Strong Ground.

    Brené Brown · 2025

    4.156,637 ratings · Goodreads

    Leading and managingCompany building

    About the book

    Brené Brown returns with an urgent call to reimagine the essentials of courageous leadership. In a time when uncertainty runs deep and bluster, hubris, and even cruelty are increasingly framed as acceptable leadership, Brown delivers practical, actionable…

    On AmazonAudible

  • 6

    The Diary of a CEO

    The 33 Laws of Business and Life

    Steven Bartlett · 2023

    4.1417,068 ratings · Goodreads

    Leading and managingCompany building

    About the book

    A galvanizing playbook for success from Steven Bartlett, one of the world’s most exciting entrepreneurs and the host of the No. 1 podcast The Diary of a CEO At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Veeck As In Wreck

    The Autobiography of Bill Veeck

    Bill Veeck · 1962

    4.132,173 ratings · Goodreads

    Founder stories

    About the book

    Bill Veeck was an inspired team builder, a consummate showman, and one of the greatest baseball men ever involved in the game. His classic autobiography, written with the talented sportswriter Ed Linn, is an uproarious book packed with information about the…

    On AmazonAudible

  • 2

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany buildingLeading and managing

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 3

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany buildingLeading and managing

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 4

    Disney High

    The Untold Story of the Rise and Fall of Disney Channel's Tween Empire

    Ashley Spencer · 2024

    3.949,197 ratings · Goodreads

    Founder storiesCompany building

    About the book

    The first unauthorized look at the inner workings―and ultimate breakdown―of the Disney Channel machine For many kids growing up in the 2000s, there was no cultural touchstone more powerful than Disney Channel, the most-watched cable channel in prime time…

    On AmazonAudible

  • 5

    Alex Ferguson

    My Autobiography

    Alex Ferguson · 2013

    3.9418,818 ratings · Goodreads

    Founder storiesLeading and managing

    About the book

    The celebratory, revealing, inspiring, and entertaining autobiography of the greatest manager in the history of British soccer. Over the past four years, Alex Ferguson has been reflecting on and jotting down the highlights of his extraordinary career, and…

    On AmazonAudible

  • 6

    The Jordan Rules

    The Inside Story of One Turbulent Season with Michael Jordan and the Chicago Bulls

    Sam Smith · 1992

    4.2519,445 ratings · Goodreads

    Founder storiesLeading and managing

    About the book

    Sam Smith’s seminal, New York Times bestselling “eye-opener” ( The San Diego Union-Tribune ) on Michael Jordan and the 1990-1991 Chicago Bulls team, perfect for fans of ESPN’s hit documentary series The Last Dance. This is the book that changed the way the…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 2

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 3

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

    On AmazonAudible

  • 4

    Nunca te pares

    Phil Knight · 2016

    4.46361,920 ratings · Goodreads

    Company building

    On AmazonAudible

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From the record

Written by the people who write the cheques

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