Reading List
Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.
Atomic HabitsJames Clear · 4.31★
FreakonomicsSteven D. Levitt · 4.01★
The Tipping PointMalcolm Gladwell · 4.01★
Rich Dad Poor DadRobert T. Kiyosaki · 4.08★
BlinkMalcolm Gladwell · 3.96★
Thinking, Fast and SlowDaniel Kahneman · 4.16★
The Art of WarSun Tzu · 3.94★The best matches for everything you told us, ranked.

Product Management in Practice
A Real-World Guide to the Key Connective Role of the 21st Century
Matt Lemay · 2017
4.341,157 ratings · Goodreads
Leading and managingFinding product-market fitCompany building
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management…

Solving Product Design Exercises
Questions & Answers
Artiom Dashinsky · 2018
4.30675 ratings · Goodreads
Leading and managingFinding product-market fitCompany building
Practice your product design and UX skills. Prepare for your next job interview. "Redesign the NYC metrocard system. Design a dashboard for a general practitioner. Redesign an ATM". Learn how to solve and present exercises like these, that top startups…

Lean Customer Development
Building Products Your Customers Will Buy
Cindy Alvarez · 2014
4.181,270 ratings · Goodreads
Leading and managingFinding product-market fitCompany building
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs…

The Sales Acceleration Formula
Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Mark Roberge · 2015
4.252,828 ratings · Goodreads
Leading and managingFirst salesCompany building
Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100…

Venture Deals
Be Smarter Than Your Lawyer and Venture Capitalist
Brad Feld · 2011
4.1117,486 ratings · Goodreads
Leading and managingRaising moneyCompany building
Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

The Ultimate Sales Machine
Turbocharge Your Business with Relentless Focus on 12 Key Strategies
Chet Holmes · 2007
3.979,181 ratings · Goodreads
Leading and managingFirst salesCompany building
Chet Holmes has been called “one of the top 20 change experts in the country.” He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand…

The Conversion Code
Capture Internet Leads, Create Quality Appointments, Close More Sales
Chris Smith · 2016
4.00703 ratings · Goodreads
Leading and managingFirst salesCompany building
"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce…

Business Made Simple
60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
Donald Miller · 2021
4.192,054 ratings · Goodreads
Leading and managingFirst salesMarketing and growth
Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they're doing. It's hard to be…
The books most about leading and managing.

Leadership
In Turbulent Times
Doris Kearns Goodwin · 2018
4.4016,361 ratings · Goodreads
Leading and managing
Are leaders born or made? Where does ambition come from? How does adversity affect the growth of leadership? Does the leader make the times or do the times make the leader? In Leadership, Goodwin draws upon the four presidents she has studied most…

The Five Dysfunctions of a Team
Patrick Lencioni · 2002
4.11144,022 ratings · Goodreads
Leading and managing
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This…

Gang Leader for a Day
A Rogue Sociologist Takes to the Streets
Sudhir Venkatesh · 2008
4.0726,029 ratings · Goodreads
Leading and managing
The story of the young sociologist who studied a Chicago crack-dealing gang from the inside captured the world's attention when it was first described in Freakonomics. Gang Leader for a Day is the fascinating full story of how Sudhir Venkatesh managed to gain…

A Higher Loyalty
Truth, Lies, and Leadership
James B. Comey · 2018
4.0949,995 ratings · Goodreads
Leading and managing
In his book, former FBI director James Comey shares his never-before-told experiences from some of the highest-stakes situations of his career in the past two decades of American government, exploring what good, ethical leadership looks like, and how it…

The One Minute Manager
Kenneth H. Blanchard · 1981
3.95149,478 ratings · Goodreads
Leading and managing
For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager's techniques, thus increasing their productivity, job satisfaction, and personal prosperity. These very real results…
Strong Ground
The Lessons of Daring Leadership, the Tenacity of Paradox, and the Wisdom of the Human Spirit
Brené Brown · 2025
4.138,259 ratings · Goodreads
Leading and managing
Brené Brown returns with an urgent call to reimagine the essentials of courageous leadership. In a time when uncertainty runs deep and bluster, hubris, and even cruelty are increasingly framed as acceptable leadership, Brown delivers practical, actionable…
Published in the last three years, newest first, for what you told us.

How to Run a Country
An Ancient Guide for Modern Leaders
Marcus Tullius Cicero · 2044
3.82431 ratings · Goodreads
Leading and managing
Marcus Cicero, Rome's greatest statesman and orator, was elected to the Roman Republic's highest office at a time when his beloved country was threatened by power-hungry politicians, dire economic troubles, foreign turmoil, and political parties that refused…

Simple Marketing For Smart People
The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
Billy Broas · 2024
4.35305 ratings · Goodreads
Marketing and growthFirst salesCompany building
Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

The First-Time Manager
Sales
Mike Weinberg · 2023
4.43282 ratings · Goodreads
Leading and managingFirst salesCompany building
The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

Personal Branding for Introverts
Goldie Chan · 2025
4.41211 ratings · Goodreads
Leading and managingMarketing and growthCompany building
A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…
Vermilion Strong Ground.
Brené Brown · 2025
4.156,637 ratings · Goodreads
Leading and managingCompany building
Brené Brown returns with an urgent call to reimagine the essentials of courageous leadership. In a time when uncertainty runs deep and bluster, hubris, and even cruelty are increasingly framed as acceptable leadership, Brown delivers practical, actionable…

A Different Kind of Power
Jacinda Ardern · 2025
4.4521,916 ratings · Goodreads
Leading and managing
From the former prime minister of New Zealand, then the world’s youngest female head of government and just the second to give birth in office, comes a deeply personal memoir chronicling her extraordinary rise and offering inspiration to a new generation of…
How companies like yours were actually built, from the people who built them.

Personal History
A Memoir
Katharine Graham · 1997
4.0925,181 ratings · Goodreads
Founder stories
Madrid. 22 cm. 557 p. Encuadernación en tapa blanda de editorial ilustrada. Graham, Katharine 1917-2001. Traducción de María Luisa Rodríguez Tapia y José Manuel Calvo Roy. Título Personal history .. Este libro es de segunda mano y tiene o puede tener marcas…
Shoe Dog
A Memoir by the Creator of Nike
Phil Knight · 2016
4.45389,310 ratings · Goodreads
Founder storiesCompany buildingLeading and managing
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

Sam Walton
Made in America
Sam Walton · 1992
4.1527,178 ratings · Goodreads
Founder storiesCompany buildingLeading and managing
As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…
Elon Musk
Tesla, SpaceX, and the Quest for a Fantastic Future
Ashlee Vance · 2015
4.12456,221 ratings · Goodreads
Founder storiesCompany building
Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in…
The Elon Musk Blog Series
Wait But Why
Tim Urban · 2016
4.701,837 ratings · Goodreads
Founder storiesCompany building
In 2015, Elon Musk reached out to blogger Tim Urban and asked him if he'd take a crack at explaining Elon's endeavors, and the industries surrounding them, to the world. Tim accepted, and after extensive meetings with Elon and his staff, he wrote four blog…

Bitter Brew
The Rise and Fall of Anheuser-Busch and America's Kings of Beer
William Knoedelseder · 2012
4.056,011 ratings · Goodreads
Founder storiesCompany building
“Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”, John Sayles, Director of Eight Men Out and author of A Moment in the Sun The creators of…
What founders at seed keep coming back to, if you have not read them yet.

Inspired
How to Create Tech Products Customers Love
Marty Cagan · 2008
4.2226,350 ratings · Goodreads
Company buildingFinding product-market fit
Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Al Ries · 1993
4.0522,738 ratings · Goodreads
Marketing and growthCompany building
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

The Long Tail
Why the Future of Business is Selling Less of More
Chris Anderson · 2006
3.8330,263 ratings · Goodreads
Company buildingFirst sales
The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year. In…

Contagious
Why Things Catch On
Jonah Berger · 2013
3.9834,129 ratings · Goodreads
Company buildingMarketing and growth
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what…
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From the record
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