Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
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The best matches for everything you told us, ranked.

  • 1

    The Culture Code

    An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

    Clotaire Rapaille · 2006

    3.943,903 ratings · Goodreads

    Hiring and cultureCompany buildingMarketing and growth

    About the book

    Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first…

    On AmazonAudible

  • 2

    The 17 Indisputable Laws of Teamwork

    Embrace Them and Empower Your Team

    John C. Maxwell · 2001

    4.154,553 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    Learn how to build and maintain champion level teams, then lead your team to the peak level of success regardless of the field you're in. Individual all-stars can only take you so far. Ultimately, success--whether in business, family, church, athletic teams,…

    On AmazonAudible

  • 3

    45 Effective Ways for Hiring Smart!

    How to Predict Winners and Losers in the Incredibly Expensive People-Reading Game

    Pierre Mornell · 1998

    3.981,690 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    Now in Paperback!People are the most valuable asset in today'¬?s fiercely competitive workplace. In HIRING SMART, now available in paperback for the first time, Dr. Mornell delineates 45 simple strategies for "people reading"-observing a candidate'¬?s…

    On AmazonAudible

  • 4

    No Rules Rules

    Netflix and the Culture of Reinvention

    Reed Hastings · 2020

    4.2634,623 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has…

    On AmazonAudible

  • 5

    HR from the Outside In

    Six Competencies for the Future of Human Resources

    Dave Ulrich · 2012

    3.94394 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    “This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective.” ―Edward E. Lawler III, Professor, University of Southern California “This book is a crucial blueprint of…

    On AmazonAudible

  • 6

    The Sales Development Playbook

    Build Repeatable Pipeline and Accelerate Growth with Inside Sales

    Trish Bertuzzi · 2016

    4.18696 ratings · Goodreads

    Hiring and cultureFirst salesCompany building

    About the book

    Raise your hand if your company needs more new customers. I suspect your hand is (figuratively) up. This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space. The success of any…

    On AmazonAudible

  • 7

    Knock 'em Dead Job Interview

    How to Turn Job Interviews Into Job Offers

    Martin Yate · 1994

    3.98326 ratings · Goodreads

    Hiring and culture

    About the book

    To amaze and impress job interviewers, you need the formulas for answering tough questions. With these handy flash cards, career wizard Martin Yate shows you how to display those essential transferable skills, behaviors, and values that "every" employer…

    On AmazonAudible

  • 8

    What I Wish Every Candidate Knew

    15 Minutes to a Better Interview

    Russell Tuckerton · 2013

    4.24730 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    The condensed, concise experience of over 20 years of hiring job candidates for roles from entry level to Director. Intentionally kept as a short, readable book to enable job seekers to have an advantage during the interview process. Learn what a real…

    On AmazonAudible

The books most about hiring and culture.

  • 1

    The Culture Code

    The Secrets of Highly Successful Groups

    Daniel Coyle · 2017

    4.2437,412 ratings · Goodreads

    Hiring and culture

    About the book

    What do Pixar, Google and the San Antonio Spurs basketball team have in common?The answer is that they all owe their extraordinary success to their team-building skills. In The Culture Code, Daniel Coyle goes inside some of the most effective organisations in…

    On AmazonAudible

  • 2

    The One Minute Manager Builds High Performing Teams

    Kenneth H. Blanchard · 1950

    3.86846 ratings · Goodreads

    Hiring and culture

    About the book

    Never before in the history of the workplace has the concept of teamwork been more important to the functioning of successful organizations. Ken Blanchard, bestselling coauthor of Raving Fans, The One Minute Manager , and Gung Ho! teams up with Donald Carew…

    On AmazonAudible

  • 3

    Hiring for Attitude

    A Revolutionary Approach to Recruiting and Selecting People with Both Tremendous Skills and Superb Attitude

    Mark Murphy · 2011

    4.07607 ratings · Goodreads

    Hiring and culture

    About the book

    Praise for HIRING FOR ATTITUDE “Success in business starts with finding great talent that will thrive within your company culture. Hiring for Attitude combines valuable insights with relatable examples, giving you the tools to recruit the right talent for…

    On AmazonAudible

  • 4

    Be a Recruiting Superstar

    The Fast Track to Network Marketing Millions

    Mary Christensen · 2008

    3.98281 ratings · Goodreads

    Hiring and culture

    About the book

    Network marketing has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need to successfully grow their businesses by recruiting the right people. Network marketing superstar and…

    On AmazonAudible

  • 5

    Knock 'em Dead Resumes

    How to Write a Killer Resume That Gets You Job Interviews

    Martin Yate · 1996

    4.07258 ratings · Goodreads

    Hiring and culture

    About the book

    Expert advice on building a resume to get the job you want! Your resume is the most important financial document you'll ever create. When it works, so do you. Drawing on more than thirty years of experience, bestselling author Martin Yate shows you how to…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    Clock In

    No-BS Advice for Getting Ahead in Your Career

    Emily Durham · 2026

    4.19326 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    Career advice that actually works from a straight-shooter recruiterDid you know the average job search takes more than five months? That’s because today’s job market is more challenging, and more confusing, than ever. How are we supposed to get hired, get paid,…

    On AmazonAudible

  • 2

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 3

    Personal Branding for Introverts

    Goldie Chan · 2025

    4.41211 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead    To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…

    On AmazonAudible

  • 4

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

  • 5

    Cancel Me If You Can

    Dave Portnoy · 2026

    4.226,588 ratings · Goodreads

    Company building

    About the book

    In his unfiltered style, Dave Portnoy details the journey of how he built his polarizing media empire, Barstool Sports, while refusing to bend the knee to those who tried to tear him down, staying true to himself and blocking out the haters. Dave Portnoy is a…

    On AmazonAudible

  • 6

    The First-Time Manager

    Sales

    Mike Weinberg · 2023

    4.43282 ratings · Goodreads

    First salesCompany building

    About the book

    The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed. The jump from sales superstar to sales manager has made or broken many a sales career. As a…

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Veeck As In Wreck

    The Autobiography of Bill Veeck

    Bill Veeck · 1962

    4.132,173 ratings · Goodreads

    Founder stories

    About the book

    Bill Veeck was an inspired team builder, a consummate showman, and one of the greatest baseball men ever involved in the game. His classic autobiography, written with the talented sportswriter Ed Linn, is an uproarious book packed with information about the…

    On AmazonAudible

  • 2

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 3

    Disney High

    The Untold Story of the Rise and Fall of Disney Channel's Tween Empire

    Ashley Spencer · 2024

    3.949,197 ratings · Goodreads

    Founder storiesCompany building

    About the book

    The first unauthorized look at the inner workings―and ultimate breakdown―of the Disney Channel machine For many kids growing up in the 2000s, there was no cultural touchstone more powerful than Disney Channel, the most-watched cable channel in prime time…

    On AmazonAudible

  • 4

    The Situation Room

    The Inside Story of Presidents in Crisis

    George Stephanopoulos · 2024

    4.3211,278 ratings · Goodreads

    Founder stories

    About the book

    George Stephanopoulos, former senior advisor to President Clinton and for more than 20 years anchor of  This Week  and co-anchor of  Good Morning America , recounts the crises that decided the course of history, from the place 12 presidents made their…

    On AmazonAudible

  • 5

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 6

    Going Infinite

    The Rise and Fall of a New Tycoon

    Michael Lewis · 2023

    3.8437,422 ratings · Goodreads

    Founder storiesCompany building

    About the book

    From the #1 best-selling author of The Big Short and Flash Boys, the story of FTX’s spectacular collapse and the enigmatic founder at its center. When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby.…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 3

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 4

    To Sell is Human

    The Surprising Truth About Moving Others

    Daniel H. Pink · 2012

    3.8726,914 ratings · Goodreads

    Company buildingFirst sales

    About the book

    From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day…

    On AmazonAudible

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