Reading List

The books for what you are building.

Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.

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Atomic HabitsJames Clear · 4.31★FreakonomicsSteven D. Levitt · 4.01★The Tipping PointMalcolm Gladwell · 4.01★Rich Dad Poor DadRobert T. Kiyosaki · 4.08★BlinkMalcolm Gladwell · 3.96★Thinking, Fast and SlowDaniel Kahneman · 4.16★The Art of WarSun Tzu · 3.94★
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The best matches for everything you told us, ranked.

  • 1

    The Culture Code

    An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

    Clotaire Rapaille · 2006

    3.943,903 ratings · Goodreads

    Hiring and cultureCompany buildingMarketing and growth

    About the book

    Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code , internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first…

    On AmazonAudible

  • 2

    The Corporate Culture Survival Guide

    Edgar H. Schein · 1999

    3.83347 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    The Corporate Culture Survival Guide (New, Revised) (Warren Bennis Signature Books) [ The Corporate Culture Survival Guide (New, Revised) (Warren Bennis Signature Books) by Schein, Edgar H ( Author ) Hardcover Aug- 2009 ] Hardcover Aug- 01- 2009

    On AmazonAudible

  • 3

    Teamwork 101

    What Every Leader Needs to Know

    John C. Maxwell · 2009

    4.03803 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    Talent wins games, but teamwork wins championships. Let John C. Maxwell teach you how teamwork is the heart of great achievement in the game of business. Teamwork is a vital part of success in sports, pop culture, and every other industry--including…

    On AmazonAudible

  • 4

    No Rules Rules

    Netflix and the Culture of Reinvention

    Reed Hastings · 2020

    4.2634,623 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has…

    On AmazonAudible

  • 5

    HR from the Outside In

    Six Competencies for the Future of Human Resources

    Dave Ulrich · 2012

    3.94394 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    “This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective.” ―Edward E. Lawler III, Professor, University of Southern California “This book is a crucial blueprint of…

    On AmazonAudible

  • 6

    The Sales Development Playbook

    Build Repeatable Pipeline and Accelerate Growth with Inside Sales

    Trish Bertuzzi · 2016

    4.18696 ratings · Goodreads

    Hiring and cultureFirst salesCompany building

    About the book

    Raise your hand if your company needs more new customers. I suspect your hand is (figuratively) up. This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space. The success of any…

    On AmazonAudible

  • 7

    Knock 'em Dead Job Interview

    How to Turn Job Interviews Into Job Offers

    Martin Yate · 1994

    3.98326 ratings · Goodreads

    Hiring and culture

    About the book

    To amaze and impress job interviewers, you need the formulas for answering tough questions. With these handy flash cards, career wizard Martin Yate shows you how to display those essential transferable skills, behaviors, and values that "every" employer…

    On AmazonAudible

  • 8

    Steal the Show

    From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life

    Michael Port · 2015

    3.671,618 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    An inspiring program full of essential advice for spotlight lovers and wallflowers alike that will teach readers how to bring any crowd to its feet Every day there are moments when you must persuade, inform, and motivate others effectively. Each of those…

    On AmazonAudible

The books most about hiring and culture.

  • 1

    Who

    The A Method for Hiring

    Geoff Smart · 2008

    3.957,847 ratings · Goodreads

    Hiring and culture

    About the book

    In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls "the single biggest problem in business today" unsuccessful hiring. The average hiring mistake costs a…

    On AmazonAudible

  • 2

    45 Effective Ways for Hiring Smart!

    How to Predict Winners and Losers in the Incredibly Expensive People-Reading Game

    Pierre Mornell · 1998

    3.981,690 ratings · Goodreads

    Hiring and culture

    About the book

    Now in Paperback!People are the most valuable asset in today'¬?s fiercely competitive workplace. In HIRING SMART, now available in paperback for the first time, Dr. Mornell delineates 45 simple strategies for "people reading"-observing a candidate'¬?s…

    On AmazonAudible

  • 3

    Hiring for Attitude

    A Revolutionary Approach to Recruiting and Selecting People with Both Tremendous Skills and Superb Attitude

    Mark Murphy · 2011

    4.07607 ratings · Goodreads

    Hiring and culture

    About the book

    Praise for HIRING FOR ATTITUDE “Success in business starts with finding great talent that will thrive within your company culture. Hiring for Attitude combines valuable insights with relatable examples, giving you the tools to recruit the right talent for…

    On AmazonAudible

  • 4

    Be a Recruiting Superstar

    The Fast Track to Network Marketing Millions

    Mary Christensen · 2008

    3.98281 ratings · Goodreads

    Hiring and culture

    About the book

    Network marketing has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need to successfully grow their businesses by recruiting the right people. Network marketing superstar and…

    On AmazonAudible

  • 5

    One Page Talent Management

    Eliminating Complexity, Adding Value

    Marc Effron · 2010

    4.00311 ratings · Goodreads

    Hiring and culture

    About the book

    A Revolutionary Approach to Talent Management You know that winning in today’s marketplace requires top quality talent. You also know what it takes to build that talent, and you spend significant financial and human resources to make it happen. Yet somehow,…

    On AmazonAudible

  • 6

    Knock 'em Dead Resumes

    How to Write a Killer Resume That Gets You Job Interviews

    Martin Yate · 1996

    4.07258 ratings · Goodreads

    Hiring and culture

    About the book

    Expert advice on building a resume to get the job you want! Your resume is the most important financial document you'll ever create. When it works, so do you. Drawing on more than thirty years of experience, bestselling author Martin Yate shows you how to…

    On AmazonAudible

Published in the last three years, newest first, for what you told us.

  • 1

    Clock In

    No-BS Advice for Getting Ahead in Your Career

    Emily Durham · 2026

    4.19326 ratings · Goodreads

    Hiring and cultureCompany building

    About the book

    Career advice that actually works from a straight-shooter recruiterDid you know the average job search takes more than five months? That’s because today’s job market is more challenging, and more confusing, than ever. How are we supposed to get hired, get paid,…

    On AmazonAudible

  • 2

    Simple Marketing For Smart People

    The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

    Billy Broas · 2024

    4.35305 ratings · Goodreads

    Marketing and growthFirst salesCompany building

    About the book

    Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

    On AmazonAudible

  • 3

    The Pricing Roadmap

    How to Design B2B SaaS Pricing Models That Your Customers Will Love

    Ulrik Lehrskov-Schmidt · 2023

    4.43207 ratings · Goodreads

    Finding product-market fitCompany building

    About the book

    "The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…

    On AmazonAudible

  • 4

    Lean Marketing

    More Leads. More Profit. Less Marketing.

    Allan Dib · 2024

    4.31452 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

    On AmazonAudible

  • 5

    Cancel Me If You Can

    Dave Portnoy · 2026

    4.226,588 ratings · Goodreads

    Company building

    About the book

    In his unfiltered style, Dave Portnoy details the journey of how he built his polarizing media empire, Barstool Sports, while refusing to bend the knee to those who tried to tear him down, staying true to himself and blocking out the haters. Dave Portnoy is a…

    On AmazonAudible

  • 6

    1929

    Inside the Greatest Crash in History – and How It Shattered a Nation

    Andrew Ross Sorkin · 2025

    4.1535,108 ratings · Goodreads

    Company building

    On AmazonAudible

How companies like yours were actually built, from the people who built them.

  • 1

    Shoe Dog

    A Memoir by the Creator of Nike

    Phil Knight · 2016

    4.45389,310 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…

    On AmazonAudible

  • 2

    American Kingpin

    Catching the Billion-Dollar Baron of the Dark Web

    Nick Bilton · 2017

    4.4155,362 ratings · Goodreads

    Founder stories

    About the book

    From New York Times-bestselling author Nick Bilton comes a true-life thriller about the rise and fall of Ross Ulbricht, aka the Dread Pirate Roberts, the founder of the online black market Silk Road. In 2011, Ulbricht, a 26-year-old libertarian idealist…

    On AmazonAudible

  • 3

    Steve Jobs

    Walter Isaacson · 2011

    4.161,391,990 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Walter Isaacson's worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and…

    On AmazonAudible

  • 4

    The Ride of a Lifetime

    Lessons Learned from 15 Years as CEO of the Walt Disney Company

    Robert Iger · 2019

    4.4099,495 ratings · Goodreads

    Founder storiesCompany building

    About the book

    A grand vision defined: The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life. In 2005, Robert Iger became CEO of The Walt…

    On AmazonAudible

  • 5

    Finding My Virginity

    The New Autobiography

    Richard Branson · 2017

    4.073,696 ratings · Goodreads

    Founder storiesCompany building

    About the book

    Global business icon Richard Branson has written many books, but none have been more popular than his first memoir, 1998's Losing My Virginity. Now he's finally publishing his second volume of memoirs, covering all of his fascinating ups and downs of the past…

    On AmazonAudible

  • 6

    The Elon Musk Blog Series

    Wait But Why

    Tim Urban · 2016

    4.701,837 ratings · Goodreads

    Founder storiesCompany building

    About the book

    In 2015, Elon Musk reached out to blogger Tim Urban and asked him if he'd take a crack at explaining Elon's endeavors, and the industries surrounding them, to the world. Tim accepted, and after extensive meetings with Elon and his staff, he wrote four blog…

    On AmazonAudible

What founders at seed keep coming back to, if you have not read them yet.

  • 1

    Crossing the Chasm

    Marketing and Selling High-Tech Products to Mainstream Customers

    Geoffrey A. Moore · 2002

    4.0332,109 ratings · Goodreads

    Marketing and growthCompany buildingFirst sales

    About the book

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

    On AmazonAudible

  • 2

    Building A Story Brand

    Donald Miller · 2017

    4.2726,500 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…

    On AmazonAudible

  • 3

    Inspired

    How to Create Tech Products Customers Love

    Marty Cagan · 2008

    4.2226,350 ratings · Goodreads

    Company buildingFinding product-market fit

    About the book

    Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

    On AmazonAudible

  • 4

    The 22 Immutable Laws of Marketing

    Violate Them at Your Own Risk

    Al Ries · 1993

    4.0522,738 ratings · Goodreads

    Marketing and growthCompany building

    About the book

    There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

    On AmazonAudible

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From the record

Written by the people who write the cheques

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