Best books for founders and investors

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The best matches for everything you told us, ranked.

1
Hey, Hun
Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing
Emily Lynn Paulson · 2023
3.5814,654 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the…
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2
Go Pro - 7 Steps to Becoming a Network Marketing Professional
Eric Worre · 2013
4.258,886 ratings · Goodreads
Marketing and growthCompany building
About the book
Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just…
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3
Strategic marketing for educational institutions
Philip Kotler · 1985
81 Open Library reading lists
Marketing and growth
About the book
Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in…
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4
Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore · 2002
4.0332,109 ratings · Goodreads
Marketing and growthCompany buildingFirst sales
About the book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…
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5
Copywriting Secrets
Jim Edwards · 2019
4.311,193 ratings · Goodreads
Marketing and growthCompany buildingFirst sales
About the book
What if you could sell anything to anyone? Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy. Copywriting is selling. Whether online,…
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6
80/20 Sales and Marketing
The Definitive Guide to Working Less and Making More
Perry Marshall · 2013
4.191,904 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…
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7
Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford · 2019
4.234,359 ratings · Goodreads
Marketing and growthCompany building
About the book
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to…
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8
Tested Advertising Methods
John Caples · 1980
4.231,208 ratings · Goodreads
Marketing and growthCompany building
About the book
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It…
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The books most about marketing and growth.

1
Ogilvy on Advertising
David Ogilvy · 1983
4.1511,960 ratings · Goodreads
Marketing and growth
About the book
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy • How to get a job in advertising • How to choose…
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2
The personal branding phenomenon
Peter Montoya · 2002
60 Open Library reading lists
Marketing and growth
On Amazon Audible Open Library
3
Pandeymonium
Piyush Pandey On Advertising
Piyush Pandey · 2015
3.831,440 ratings · Goodreads
Marketing and growth
About the book
You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his…
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4
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Al Ries · 1993
4.0522,738 ratings · Goodreads
Marketing and growth
About the book
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…
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5
Go for No! for Network Marketing
Richard Fenton · 2017
4.44312 ratings · Goodreads
Marketing and growth
About the book
The perfect companion book for anyone in direct sales or network marketingFenton and Waltz, authors of the best-selling book, Go for No! and Ray Higdon, founder of one of the fastest growing network marketing training companies today, have teamed up to create…
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6
Scientific Advertising
Claude C. Hopkins · 1923
4.063,981 ratings · Goodreads
Marketing and growth
About the book
Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well…
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Published in the last three years, newest first, for what you told us.

1
Simple Marketing For Smart People
The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
Billy Broas · 2024
4.35305 ratings · Goodreads
Marketing and growthFirst salesCompany building
About the book
Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…
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2
Lean Marketing
More Leads. More Profit. Less Marketing.
Allan Dib · 2024
4.31452 ratings · Goodreads
Marketing and growthCompany building
About the book
Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…
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3
Personal Branding for Introverts
Goldie Chan · 2025
4.41211 ratings · Goodreads
Marketing and growthCompany building
About the book
A top expert in personal branding shows introverts how to leverage their unique strengths to get ahead To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel…
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4
Brand It Like Serhant
Stand Out From the Crowd, Build Your Following, and Earn More Money
Ryan Serhant · 2024
3.95275 ratings · Goodreads
Marketing and growthCompany building
About the book
Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch Brand is everything. Whether you’re a real estate broker, a hair stylist, or a freelance contractor, your end…
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5
Little Bosses Everywhere
How the Pyramid Scheme Shaped America
Bridget Read · 2025
3.965,793 ratings · Goodreads
Marketing and growthCompany building
About the book
A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing, from the shadowy cabals at the top to the strivers at the bottom, whose deferred dreams churn a massive money-making scam that has remade…
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6
The Pricing Roadmap
How to Design B2B SaaS Pricing Models That Your Customers Will Love
Ulrik Lehrskov-Schmidt · 2023
4.43207 ratings · Goodreads
Finding product-market fitCompany building
About the book
"The definitive resource on SaaS pricing, I absolutely can not recommend this book enough." Viktor Heide, COO of Contractbook.com, Forbes "30 under 30" A foolproof method to achieve skyrocketing sales, growth, and profits for your software as a service…
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How companies like yours were actually built, from the people who built them.

1
Shoe Dog
A Memoir by the Creator of Nike
Phil Knight · 2016
4.45389,310 ratings · Goodreads
Founder storiesCompany building
About the book
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…
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2
Jim Henson
The Biography
Brian Jay Jones · 2013
4.0415,877 ratings · Goodreads
Founder stories
About the book
For the first time ever-a comprehensive biography of one of the twentieth-century's most innovative creative artists: the incomparable, irreplaceable Jim Henson. He was a gentle dreamer whose genial bearded visage was recognized around the world, but most…
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3
The Situation Room
The Inside Story of Presidents in Crisis
George Stephanopoulos · 2024
4.3211,278 ratings · Goodreads
Founder stories
About the book
George Stephanopoulos, former senior advisor to President Clinton and for more than 20 years anchor of This Week and co-anchor of Good Morning America , recounts the crises that decided the course of history, from the place 12 presidents made their…
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4
Sam Walton
Made in America
Sam Walton · 1992
4.1527,178 ratings · Goodreads
Founder storiesCompany building
About the book
As Sam Walton himself said, this is "...a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other…
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5
Disney High
The Untold Story of the Rise and Fall of Disney Channel's Tween Empire
Ashley Spencer · 2024
3.949,197 ratings · Goodreads
Founder storiesCompany building
About the book
The first unauthorized look at the inner workings―and ultimate breakdown―of the Disney Channel machine For many kids growing up in the 2000s, there was no cultural touchstone more powerful than Disney Channel, the most-watched cable channel in prime time…
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6
The Jordan Rules
The Inside Story of One Turbulent Season with Michael Jordan and the Chicago Bulls
Sam Smith · 1992
4.2519,445 ratings · Goodreads
Founder stories
About the book
Sam Smith’s seminal, New York Times bestselling “eye-opener” ( The San Diego Union-Tribune ) on Michael Jordan and the 1990-1991 Chicago Bulls team, perfect for fans of ESPN’s hit documentary series The Last Dance. This is the book that changed the way the…
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What founders at seed keep coming back to, if you have not read them yet.

1
Building A Story Brand
Donald Miller · 2017
4.2726,500 ratings · Goodreads
Marketing and growthCompany building
About the book
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…
On Amazon Audible
2
Inspired
How to Create Tech Products Customers Love
Marty Cagan · 2008
4.2226,350 ratings · Goodreads
Company buildingFinding product-market fit
About the book
Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…
On Amazon Audible
3
Outliers
The Story of Success
Malcolm Gladwell · 2008
4.19890,252 ratings · Goodreads
Company building
About the book
In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers", the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that…
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4
Purple Cow
Transform Your Business by Being Remarkable
Seth Godin · 2003
3.7856,719 ratings · Goodreads
Company buildingMarketing and growth
About the book
The acclaimed Wall Street Journal and Business Week Bestseller. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and…
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The books for what you are building.

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