Reading List
Tell us your business model, industry and stage, or how you invest, and get the books worth your time, picked from 30,000 on building and backing companies. Chosen by ratings and what they are about.
Atomic HabitsJames Clear · 4.31★
FreakonomicsSteven D. Levitt · 4.01★
The Tipping PointMalcolm Gladwell · 4.01★
Rich Dad Poor DadRobert T. Kiyosaki · 4.08★
BlinkMalcolm Gladwell · 3.96★
Thinking, Fast and SlowDaniel Kahneman · 4.16★
The Art of WarSun Tzu · 3.94★The best matches for everything you told us, ranked.

80/20 Sales and Marketing
The Definitive Guide to Working Less and Making More
Perry Marshall · 2013
4.191,904 ratings · Goodreads
Finance and numbersFirst salesMarketing and growth
Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work. When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem. 80/20 can demolish any sales and advertising problem.…

Venture Deals
Be Smarter Than Your Lawyer and Venture Capitalist
Brad Feld · 2011
4.1117,486 ratings · Goodreads
Finance and numbersRaising moneyCompany building
Praise for Venture Deals"My biggest nightmare is taking advantage of an entrepreneur without even realizing it. It happens because VCs are experts in financings and most entrepreneurs are not. Brad and Jason are out to fix that problem with Venture Deals.…

Copywriting Secrets
Jim Edwards · 2019
4.311,193 ratings · Goodreads
Finance and numbersMarketing and growthCompany building
What if you could sell anything to anyone? Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy. Copywriting is selling. Whether online,…

Undercover User Experience Design
Learn How to Do Great UX Work with Tiny Budgets, No Time, and Limited Support
Cennydd Bowles · 2010
4.02505 ratings · Goodreads
Finance and numbersFinding product-market fitCompany building
Once you catch the user experience bug, the world changes. Doors open the wrong way, websites don't work, and companies don't seem to care. And while anyone can learn the UX remedies usability testing, personas, prototyping and so on unless your organization…
The 1-Page Marketing Plan
Get New Customers, Make More Money, And Stand out From The Crowd
Allan Dib · 2016
4.3211,134 ratings · Goodreads
Finance and numbersMarketing and growthCompany building
Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and…

The Art of Startup Fundraising
Alejandro Cremades · 2016
4.02819 ratings · Goodreads
Finance and numbersCompany buildingRaising money
The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new…

Sales Dogs
You Do Not Have to Be an Attack Dog to Be Successful in Sales
Blair Singer · 2001
3.923,176 ratings · Goodreads
Finance and numbersFirst salesCompany building
By knowing the five basic breeds of people-the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua, & the Basset Hound-readers will have the necessary insight to improve their business & selling savvy. SalesDogs * Introduce Five Breeds of SalesDogs! *…

Buy What You Love Without Going Broke
Transform Your Spending and Get More of What Money Can’t Buy―An Empowering Personal Finance Guide with a Mindful Spending Plan
Jennifer Louise Smith · 2025
3.911,144 ratings · Goodreads
Finance and numbers
A relatable personal finance guide that gives a fresh take on how to control your impulse spending so you can stick to a budget and pay off debt, without the guilt and shame of traditional financial advice, from the hosts of the beloved Frugal Friends podcast.…
The books most about finance and numbers.

Keys to Heaven's Economy
An Angelic Visitation from the Minister of Finance
Shawn Bolz · 2005
4.40328 ratings · Goodreads
Finance and numbers
The Lord's audible voice filled the room, introducing the angel standing before me: "Welcome the Minister of Finance for the Kingdom." So begins the unfolding of Shawn Bolz's visitations from God's heavenly messenger, His Minister of Finance. Heavenly…

Bubbly on Your Budget
Live Luxuriously with What You Have
Marjorie Hillis · 1937
3.82433 ratings · Goodreads
Finance and numbers
Bubbly on Your Budget is an effervescent guide to living on a budget without sacrificing style. First published in 1937, these tips stand the test of time. Author Marjorie Hillis proves that it isn't how much we have, but how we act, that matters. With a…

The Motley Fool
You Have More Than You Think - The Foolish Guide to Personal Finance
David Gardner · 1997
3.77498 ratings · Goodreads
Finance and numbers
The Completely Revised and Expanded Edition of the New York Times Bestseller That Focuses on Personal Finance for Every Budget -- and Every Stage of Life Taking control of your personal finances is the first -- and most important -- step toward successful…

My Life as a Quant
Reflections on Physics and Finance
Emanuel Derman · 2004
3.802,806 ratings · Goodreads
Finance and numbers
In My Life as a Quant, Emanuel Derman relives his exciting journey as one of the first high-energy particle physicists to migrate to Wall Street. Page by page, Derman details his adventures in this field, analyzing the incompatible personas of traders and…

Essentials of Accounting
Robert N. Anthony · 1976
4.071,125 ratings · Goodreads
Finance and numbers
For courses in Introductory Accounting. This programmed text has a proven format that involves a unique reversal of pages in the later chapters. This design was conceived as a way to allow the answer column to always appear in th right margin. The book is…

The Book on Estimating Rehab Costs
The Investor's Guide to Defining Your Renovation Plan, Building Your Budget, and Knowing Exactly How Much It All Costs
J. Scott · 2013
4.201,003 ratings · Goodreads
Finance and numbers
Entirely revised and updated! How much does it really cost to flip a house? Learn detailed tips, tricks, and tactics to accurately budget all house flipping projects from expert real estate investor and fix-and-flipper J Scott. Discover the…
Published in the last three years, newest first, for what you told us.

Future Rich Person
The New Rules for Building Wealth
Haley Sacks · 2026
4.08420 ratings · Goodreads
Finance and numbers
From Zillennial Finance Expert Mrs. Dow Jones comes a groundbreaking, judgment-free personal finance guidebook about how to grow wealth on your own terms.You’re not bad with money. It’s just no one ever taught you how to win a game rigged against…

Simple Marketing For Smart People
The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
Billy Broas · 2024
4.35305 ratings · Goodreads
Marketing and growthFirst salesCompany building
Why do so many smart people struggle with marketing? The answer is smart people love complexity, and complexity brews problems. Does your marketing feel like it has way too many moving parts? If so, Simple Marketing for Smart People is the solution you’ve…

Lean Marketing
More Leads. More Profit. Less Marketing.
Allan Dib · 2024
4.31452 ratings · Goodreads
Finance and numbersMarketing and growthCompany building
Bigger Results with Less Marketing You keep being told to do more marketing―more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm…

The 5 Types of Wealth
A Transformative Guide to Design Your Dream Life
Sahil Bloom · 2025
4.1312,431 ratings · Goodreads
Finance and numbersCompany building
A groundbreaking guide to rejecting the default path and designing your dream life, a life centered around The 5 Types of Wealth. Launch your journey to fulfillment with this transformative system from inspirational writer, speaker, and entrepreneur Sahil…

Incorruptible
Why Good Companies Go Bad... and How Great Companies Stay Great
Eric Ries · 2026
4.37355 ratings · Goodreads
Finance and numbersCompany building
Incorruptible is Eric Ries’s boldest work since The Lean Startup. Where his earlier books offered tools for product innovation and scaling, this one tackles a deeper, systemic why do even the best companies drift from their missions, betraying the trust of…
How companies like yours were actually built, from the people who built them.

Personal History
A Memoir
Katharine Graham · 1997
4.0925,181 ratings · Goodreads
Founder stories
Madrid. 22 cm. 557 p. Encuadernación en tapa blanda de editorial ilustrada. Graham, Katharine 1917-2001. Traducción de María Luisa Rodríguez Tapia y José Manuel Calvo Roy. Título Personal history .. Este libro es de segunda mano y tiene o puede tener marcas…
The Elon Musk Blog Series
Wait But Why
Tim Urban · 2016
4.701,837 ratings · Goodreads
Founder storiesCompany building
In 2015, Elon Musk reached out to blogger Tim Urban and asked him if he'd take a crack at explaining Elon's endeavors, and the industries surrounding them, to the world. Tim accepted, and after extensive meetings with Elon and his staff, he wrote four blog…
Elon Musk
Tesla, SpaceX, and the Quest for a Fantastic Future
Ashlee Vance · 2015
4.12456,221 ratings · Goodreads
Founder storiesCompany building
Elon Musk, the entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, sold one of his internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in…

Going Infinite
The Rise and Fall of a New Tycoon
Michael Lewis · 2023
3.8437,422 ratings · Goodreads
Founder storiesCompany buildingFinance and numbers
From the #1 best-selling author of The Big Short and Flash Boys, the story of FTX’s spectacular collapse and the enigmatic founder at its center. When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby.…

I Came Upon a Lighthouse
A Short Memoir Of Life With Ratan Tata
Shantanu Naidu · 2021
4.443,152 ratings · Goodreads
Founder storiesCompany building
An endearing portrait of an Indian legend I told him that when I write a book, I would write about another side of him and not just historic events or business milestones. I would write about us and our adventures together, and how I saw him, colours and…
Shoe Dog
A Memoir by the Creator of Nike
Phil Knight · 2016
4.45389,310 ratings · Goodreads
Founder storiesCompany building
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable…
What founders at seed keep coming back to, if you have not read them yet.

Crossing the Chasm
Marketing and Selling High-Tech Products to Mainstream Customers
Geoffrey A. Moore · 2002
4.0332,109 ratings · Goodreads
Marketing and growthCompany buildingFirst sales
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities…

The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
Al Ries · 1993
4.0522,738 ratings · Goodreads
Marketing and growthCompany building
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout, the world-renowned marketing consultants and bestselling authors of Positioning, note, you can build an impressive airplane, but it will never leave the ground if…

Inspired
How to Create Tech Products Customers Love
Marty Cagan · 2008
4.2226,350 ratings · Goodreads
Company buildingFinding product-market fit
Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies–Amazon, Google, Facebook, Netflix, Tesla–design, develop, and deploy the products that have earned the love of literally billions of…

Building A Story Brand
Donald Miller · 2017
4.2726,500 ratings · Goodreads
Marketing and growthCompany building
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven…
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From the record
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