Sector portfolio · VC firm · United States
General Catalyst's E-commerce portfolio
General Catalyst has backed 11 E-commerce startups in rounds we track, $763M between them, shown by the stage each has reached. The best-funded is Warby Parker.
General Catalyst's whole portfolioGeneral Catalyst's profile
Funding by segment
- Stage not reported$96M4
- Series B$202M3
- Pre-seed and seed$11M2
- Series C and later$455M2
Where they are based
- United States7$543M
- Finland2$11M
- Ghana1$20M
- Australia1$189M
United States
Finland
Ghana
AustraliaFounded
3 without a founding year on record.
Total raised
- Under $1M0
- $1M to $10M2
- $10M to $50M6
- $50M to $250M2
- $250M to $1B1
- $1B and over0
Each dot is a startup: the year it was founded across, the total it has raised up (each line is ten times the one below). Pick a segment to pick it out.
8 of 11 startups shown; the rest have no founding year or amount on record.
- 1 to 2
- 3 to 7
- 8 to 24
- 25 to 99
- 100 and more
- United States7
- Finland2
- Ghana1
- Australia1
Startups by country, 4 countries in all.
Segment by segment
Stage not reported
4 startups · $96M raised
OptarosOptaros provides technology-based, creative digital commerce solutions that help clients deliver the ultimate omni-channel experience.United States$39M
RebagRebag is an e-commerce platform and retail store that buys, sells, and trades second-hand luxury handbags.United States$25M- TTendoGhana$20M
- CCoEditionCoEdition is a retail company that specializes in the fashion marketplace dedicated to women.United States$12M
Series B
3 startups · $202M raised
NewStoreNewStore is a private technology company that specializes in mobile-first, unified commerce platforms aimed at modernizing retail operations.United States$133M
Cash4GoldCash4Gold serves as a mail-in refinery that buys gold, silver and platinum primarily from jewelry.United States$35M
UniverseUniverse Software is a holding company of Vertical Fintech businesses.United States$34M
Pre-seed and seed
2 startups · $11M raised
Series C and later
2 startups · $455M raised
Warby ParkerWarby Parker is a lifestyle brand that offers designer eyewear while being a socially conscious business.United States$266M
BigcommerceBigCommerce is a SaaS provider for merchants running online businesses.Australia$189M
How this map is made. Every startup here works in E-commerce and has raised money in a round we track that names General Catalyst as an investor. Each sits under the stage of its latest round. Rebuilt nightly; updated 15 November 2026.
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