Who invested in NewStore?
NewStore's investors include General Catalyst, Salesforce Ventures, Activant Capital, Stephan Schambach and Activant Capital/ General Catalyst, and 1 more on record.

United States · Series B startup
Funding summaryUpdated 26 Oct 2026
$133Mraised across 3 rounds since 2015, from 3 sources
Each circle is a round, placed by date and sized by amount. The line above is the running total.
Source recordedSEC filing: $47M sold, first sale Jun 2021
Reported by FinSMEsSEC filing: $50M sold, first sale Apr 2017
From a historical funding recordSEC filing: $30M sold, first sale Jul 2015
From the SEC filings it signed: 2 on the team.
On the board, as filediCarol MeyrowitzJeff BarnettLarry BohnSharen Jester TurneySteven Sarracino
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
NewStore's investors include General Catalyst, Salesforce Ventures, Activant Capital, Stephan Schambach and Activant Capital/ General Catalyst, and 1 more on record.
NewStore has raised $133M across 3 rounds since 2015.
NewStore's most recent round was a Series B of $45M in Jul 2021.
NewStore's largest round on record is $50M (Series B), in Jul 2017.
NewStore's first round on record, in Sept 2015, was backed by General Catalyst and Stephan Schambach.
NewStore's latest named round is a Series B, in Jul 2021.
NewStore is based in the United States.
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