Market map · Spain

Marketing tech market map: Spain

24 marketing tech startups based in Spain that have raised money in rounds we track, placed in 3 segments by what each says it does. Together they have raised $413M; the biggest segment is advertising tech.

24startups on the map
3segments
$413Mraised between them
Advertising techmost funded segment

Segment by segment

Advertising tech

17 startups · $401M raised

  1. SeedtagSeedtag offers a suite of contextual advertising solutions based on machine learning and artificial intelligence to global brands.Spain$256M
  2. TAPTAPFounded in 2010, TAPTAP is an independent mobile marketing technology company serving brands in over 80 markets through the Sonata Platform.Spain$115M
  3. Playthe.netplaythe.net is a digital signage company that focuses on outdoor advertising.Spain$6.7M
  4. SpaceboostSpaceboost is a software developer based in Barcelona, specializing in Pay-Per-Click (PPC) management and digital advertising automation.Spain$4.5M
  5. AdcitiesADCITIES is a digital out-of-home (OOH) advertising company that offers a platform for planning, managing, optimizing, and measuriSpain$3.5M
  6. Mediasmartmediasmart, acquired by Affle, is a self-serve mobile programmatic platform, with unique incremental metricsSpain$3.5M
  7. MethinksMethinks AI provides stroke detection software using AI on CT scans to support hospital team coordination and treatment decisions.Spain$2.6M
  8. RoiwardRoiward is a tool designed to optimize and improve the work of incentive campaign managers.Spain$2.1M

Customer data and analytics

4 startups · $11M raised

  1. Loyal GuruLoyal Guru is a B2B SaaS loyalty platform based in Barcelona, Spain, founded in 2016.Spain$8.9M
  2. InspideInspide is a Spanish technology company founded in 2013 and based in Madrid, with a corporate office in Guadalajara.Spain$1.1M
  3. RocketROILeading 360° Digital Marketing Agency offering Analytics, Inbound & Outbound Marketing services | Google Awards 2018 WinnersSpain$548K
  4. KeytrendsKeytrends is an AI-powered content marketing platform that leverages Google Trends data to streamline content creation, research, Spain$377K

Email, SMS and messaging

3 startups · $1.5M raised

  1. KuikadsKuikads enables businesses to create and distribute personalized marketing videos via API using user data across messaging.Spain$1.2M
  2. FindThatLeadFindThatLead find people ́s email and moreSpain$188K
  3. fastDovefastDove was a multi-platform messaging service.Spain$130K

How this map is made. Every startup here has raised money in rounds we track, and is based in Spain. It joins the map when its sectors, read from its rounds, or the opening of its own description say it works in marketing tech, and goes to the first segment whose words it carries. Each segment shows its best-funded first. Rebuilt nightly; updated 15 November 2026.

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