United States · Investor

General Mills

Last cheque observed Feb 2019. Silence since then is not evidence of inactivity: our sources miss unannounced rounds.

QuietCorporate VC

Series DAnalyticsSaaSFood And Beverage

Cheques on record
0%of best year0cheques in 12 months, 2 on record
Since the last cheque2799days00hrs00min00sec
Median round$8.0MRounds led0 of 2Exits2 from the portfolio
Pitch General Mills

General Mills highlights

  1. 01

    2 rounds on record

  2. 02

    Mostly Series D: 100% of its rounds

  3. 03

    2 exits from the portfolio

What they do

Type
Corporate VC (from a list, unverified)
Cheque size
Not stated
Sectors
AnalyticsSaaSFood And Beverage
Based in
Minneapolis, United States
Cold pitches
Not stated

The record

Every round we can evidence, newest first2 appearances

  1. 2019

    1 round

  2. Feb
    Good CultureUS · FinSMEs$8.0MWith 2 others
  3. 2007

    1 round

  4. Jan
    MarketToolsSeries D · US · venturebeat.com$60MWith 7 others

An announcement gives the size of the round, not the size of this investor's cheque: the only rounds that imply a cheque are those where they were the sole named investor.

The team

We hold 9 people at this firm from the lists this database was built from: a weaker source than the filings, since a list does not say when a title ended. Login to see them.

Exits from the portfolio

Companies it backed that were later bought or listed2 in all

MarketToolsBought by MetrixLabUndisclosedJul 2012
MarketToolsBought by SurveyMonkeyUndisclosedDec 2011

An exit counts when it came after the firm's first round in the company. From historical deal records.

Companies it bought

Acquisitions by the firm itself

Annie’s$820MSept 2014
Yoki AlimentosUndisclosedAug 2012
Yoplait$1.2BJul 2011

Quick answers about General Mills

What does General Mills invest in?

General Mills invests most often at Series D (100% of the rounds on record), in sectors such as Analytics, SaaS and Food And Beverage.

How active is General Mills?

2 investments on record, 0 of them in the last 12 months. The most recent was in Feb 2019.

What has General Mills invested in recently?

Its most recent investments on record: Good Culture (Undisclosed round, Feb 2019).

How big are General Mills's cheques?

The median round it joins is $8.0M.

Is General Mills investing now?

No investments in the last 12 months; the latest was in Feb 2019.

What kind of investor is General Mills?

General Mills is a corporate VC based in Minneapolis, United States.

When was General Mills founded?

General Mills was founded in 1928.

Where does this information on General Mills come from?

From 2 articles and filings naming it in a round, public registers and its own website, checked and rebuilt every night.

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Built from the rounds we watched, its filings and its own website, refreshed every night. How we count · Report a correction · Is this your firm? Claim it