Company Directory / Information Technology & Services
PrivateFor profitInformation Technology & ServicesBoston, Massachusetts, Singapore
Trax
Trax provides in-store execution tools, market measurement services, and data science solutions for retail.
- Founded
- 2010 16 years ago
- Staff
- 501-1000 833 on LinkedIn
- Followers
- 41k on LinkedIn
- Funding
- $1.1B as listed, USD
Powered by leading technology and proprietary data, Trax connects brands, retailers, and shoppers, setting the standard for retail excellence. Trax's AI-powered platform uniquely combines solutions that provide unparalleled data-driven signals to leading global CPGs and retailers to deliver real-time data, retail execution, and consumer engagement to increase ROI. 30 of the world's top 50 CPG companies, along with leading retailers and emerging brands, use Trax's shelf monitoring, analytics, merchandising,… Read all
Powered by leading technology and proprietary data, Trax connects brands, retailers, and shoppers, setting the standard for retail excellence. Trax's AI-powered platform uniquely combines solutions that provide unparalleled data-driven signals to leading global CPGs and retailers to deliver real-time data, retail execution, and consumer engagement to increase ROI. 30 of the world's top 50 CPG companies, along with leading retailers and emerging brands, use Trax's shelf monitoring, analytics, merchandising, activation, and shopper engagement solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. Trax is a global company with hubs in the United States, Singapore, France, Hungary, China, Mexico, Japan, Brazil, and Israel, serving customers in more than 80 countries worldwide. To learn more, visit traxretail.com..
Set against six million companies
Size
501-1000 people: larger than 95% of companies with a size listed. 833 people list it on LinkedIn.
Age
16 years old.
Reach
Website ranked #259,176 in the world for traffic, about 158k visits a month. 40,774 followers on LinkedIn.
What it does
AnalyticsArtificial Intelligence (AI)Computer VisionE-CommerceImage RecognitionRetail Technologydynamic merchandisingretail executionimage recognitioncomputer visionin-store executionshelf monitoringshopper engagementmarket measurementanalytics
What it is known for
image recognitioncomputer visionretail executionshelf monitoringmarket measurementdata analyticsfield executionoperational compliancebrstandardsproof of placementonshelf availabilityplanogram complianceaicpg technologyretail technologyenteprise software
What its website runs on
Apple Business ManagerAWS CloudSalesforceSalesforce Sales CloudZendesk for ServiceAmazon Route 53Apple School ManagerAmazon SESAmazon Simple Email ServiceSendgridTwilio SendGrid Email APIMailChimpTwilio SendGrid Email Marketing CampaignsMicrosoft Email ProvidersMicrosoft Exchange OnlineOutlookMicrosoft ExchangeAtlassian
Funding, as listed
$1.1B raised in total
- Rounds13
- LatestDebt financing, Nov 2023
- Latest amountUSD 50,000,000
- Investors19, 8 leading
What the source datasets report. We have not watched these rounds ourselves.
Every detail we hold
Everything the source datasets list about Trax, field by field. Contact details are held but never shown.
The company
- Name
- Trax
- Type
- For profit
- Status
- Private
- Founded
- 2010
- Founders
- Dror Feldheim, Joel Bar-El
- Industry
- Information Technology & Services
- Categories
- Analytics, Artificial Intelligence (AI), Computer Vision, E-Commerce, Image Recognition, Retail Technology
- Specialities
- dynamic merchandising, retail execution, image recognition, computer vision, in-store execution, shelf monitoring, shopper engagement, market measurement, analytics
Where
- City
- Boston
- Region
- Massachusetts
- Country
- Singapore
- Markets
- Asia-Pacific (APAC), Association of Southeast Asian Nations (ASEAN), Southeast Asia
Size and reach
- Staff band
- 501-1000
- People on LinkedIn
- 833
- LinkedIn followers
- 40,774
- Web traffic rank
- #259,176
- Monthly web visits
- 157,844
- Apps
- 7
- App downloads
- 51
- Annual revenue
- $80M
Funding, as listed
- Total
- $1,077,300,000 USD
- Rounds
- 13
- Latest round
- Debt financing
- Latest round date
- Nov 2023
- Latest amount
- 50,000,000 USD
- Investors
- 19
- Lead investors
- 8
- Listing status
- private
Corporate family
- Part of
- Cerberus Capital Management
- Parent website
- cerberus.com
- Sub-organisations
- 4
- Acquisitions made
- 6
Classification
- NAICS
- 54151, 513210, 541910
- SIC
- 7375, 7372, 8732
- Keywords
- 16 listed, shown above
- Technologies
- 18 detected, shown above
About this record
- Sources
- Crunchbase, LinkedIn, Apollo
- Last imported
- Sept 2026
Companies like it
Information Technology & Services in Singapore.
From the company datasets we hold (Crunchbase, LinkedIn and Apollo listings), as listed there; 17,167 companies in Singapore and 5,926,251 in all. We hold no contact details for public display. Correct this, or ask for it to be removed.