Company Directory / Broadcast Media
PrivateFor profitBroadcast MediaLondon, England, United Kingdom
Supponor
Supponor transforms real world mass-audience TV visible signage into highly targeted virtual brand messaging in sports broadcasting.
- Founded
- 2001 25 years ago
- Staff
- 11-50 17 on LinkedIn
- Followers
- 5k on LinkedIn
- Funding
- $38M as listed, USD
Supponor is an innovative sports media and technology company whose virtual advertising technology is revolutionizing TV-visible advertising in live sports. We overlay traditional perimeter advertising in sports broadcasts with virtual, digital content. Fans across the world watching a live sporting event see live TV feeds identical but with TV-visible advertisements relevant to them. Major sports such as football, hockey, basketball and motorsports generate hundreds of millions of dollars through the sale of… Read all
Supponor is an innovative sports media and technology company whose virtual advertising technology is revolutionizing TV-visible advertising in live sports. We overlay traditional perimeter advertising in sports broadcasts with virtual, digital content. Fans across the world watching a live sporting event see live TV feeds identical but with TV-visible advertisements relevant to them. Major sports such as football, hockey, basketball and motorsports generate hundreds of millions of dollars through the sale of advertising on TV-visible signage. But their opportunities to grow revenue are restricted to the physical space they have available in the venue. Supponor AIR ® - an AI-driven software-based broadcast platform solves this problem by replacing the in-stadium perimeter boards, cam carpets and other TV visible signage with virtual advertising, modified for different broadcast feeds which are targeted at specific audience groups. More about AIR® can be found at www.supponor.com
Set against six million companies
Size
11-50 people: larger than 33% of companies with a size listed. 17 people list it on LinkedIn.
Age
25 years old.
Reach
Website ranked #3,599,657 in the world for traffic, about 4k visits a month. 5,344 followers on LinkedIn.
What it does
AdvertisingAugmented RealityDigital MediaSports
Funding, as listed
$38M raised in total
- Rounds4
- LatestSeries b, Apr 2016
- Latest amountUSD 10,304,321
- Investors5, 3 leading
What the source datasets report. We have not watched these rounds ourselves.
Every detail we hold
Everything the source datasets list about Supponor, field by field. Contact details are held but never shown.
The company
- Name
- Supponor
- Type
- For profit
- Status
- Private
- Founded
- 2001
- Founders
- Erkki Rantalainen
- Industry
- Broadcast Media
- Categories
- Advertising, Augmented Reality, Digital Media, Sports
Where
- City
- London
- Region
- England
- Country
- United Kingdom
- Markets
- Europe, Middle East, and Africa (EMEA)
Size and reach
- Staff band
- 11-50
- People on LinkedIn
- 17
- LinkedIn followers
- 5,344
- Web traffic rank
- #3,599,657
- Monthly web visits
- 3,563
Funding, as listed
- Total
- $37,837,066 USD
- Rounds
- 4
- Latest round
- Series b
- Latest round date
- Apr 2016
- Latest amount
- 10,304,321 USD
- Investors
- 5
- Lead investors
- 3
- Listing status
- private
About this record
- Sources
- Crunchbase, LinkedIn
- Last imported
- Sept 2026
Growth, as the source summarises it
Supponor has reported continued growth due to the scalability of its digital advertising technology.
Summaries written by the source dataset, not by us, and not checked.
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AframeLondon · 11-50 people · 900 followersFrom the company datasets we hold (Crunchbase, LinkedIn and Apollo listings), as listed there; 372,993 companies in United Kingdom and 5,926,251 in all. We hold no contact details for public display. Correct this, or ask for it to be removed.