United States · Internet Publishing

Shift

Shift is an online marketplace for buying and selling used cars.

Public · NASDAQ:SFTFor profit

Internet PublishingSan Francisco, California, United States

Why reach out now

What the record says about Shift as a customer or partner.

Against its peers

Set against 68 Internet Publishing companies in United States. The ring marks the typical peer.

LinkedIn followers23k#6 of 68; the typical peer has 258
Staff251-500Larger than the typical peer (11-50)
Founded2013The same year as the typical peer
Website traffic#111kBusier than the typical peer's site (#1.2M)

Across all 5.9M companies: larger than 92% of those with a size listed; older than 5% of those with a founding year; website ranked #111,197 in the world, about 464k visits a month. 337 people list it on LinkedIn, and 23,258 follow it.

About Shift

Shift (NASDAQ: SFT) is a leading end-to-end auto ecommerce platform transforming the used car industry with a technology-driven, hassle-free customer experience. Shift’s mission is to make car purchase and ownership simple, we make buying or selling a used car fun, fair, and accessible to everyone. Shift provides comprehensive, digital solutions throughout the car ownership lifecycle: finding the right car, and a seamless digitally-driven purchase transaction including financing and vehicle protection products.… Read all

Shift (NASDAQ: SFT) is a leading end-to-end auto ecommerce platform transforming the used car industry with a technology-driven, hassle-free customer experience. Shift’s mission is to make car purchase and ownership simple, we make buying or selling a used car fun, fair, and accessible to everyone. Shift provides comprehensive, digital solutions throughout the car ownership lifecycle: finding the right car, and a seamless digitally-driven purchase transaction including financing and vehicle protection products. You can also expect an efficient, digital trade-in/sale transaction, and long term support from our staff. Our goal is to provide high-value support services during car ownership. In other words, your journey doesn't end when you buy a car from Shift. We're breaking the mold! Come and experience how Shift has changed the traditional car buying and selling experience. #Ifyouknowyoushift

What it does

AutomotiveE-CommerceLogisticsMarketplaceRetail TechnologyTECHNOLOGYE-COMMERCEMARKETPLACECUSTOMER SERVICEPURCHASE TRANSACTIONSUSED CAR

Known for

technologyecommercemarketplacecustomer servicepurchase transactionsused carenterprise softwareadvertisingsales & marketingsocial media marketingsoftwaresocial mediaconsumer internetinternetinformation technologyinternet publishing

Its website runs on

Google Search ConsoleAWS CloudGoogle WorkspaceZendesk for ServiceAmazon Route 53GmailAtlassianGoogle MeetMicrosoft 365Amazon AWSVercelAnthropic ClaudeCursorZendeskZendesk Support SuiteMailgunSendgridTwilio SendGrid Email API

Funding, as listed

What the source datasets report. We have not watched these rounds ourselves.

$504M

raised in total across 11 rounds

Last raised Mar 2022, 4 years ago

Rounds
11
Latest round
Post ipo debt
Latest amount
$20M
Investors
275 leading

Corporate family

Where it sits in its group, and the deals it has done.

Part ofCarLotzThis companyShift4sub-organisations3acquisitions made

Key facts

Who started it and how it trades.

Founded by
Christian Ohler, George Arison, Joel Washington, Minnie Ingersoll, Morgan Knutson
Annual revenue
$329M
Apps
3
NAICS code
51321

Every detail we hold

Everything the source datasets list about Shift, field by field. Contact details are held but never shown.

The company8 fields

Name
Shift
Type
For profit
Status
Public · NASDAQ:SFT
Founded
2013
Founders
Christian Ohler, George Arison, Joel Washington, Minnie Ingersoll, Morgan Knutson
Industry
Internet Publishing
Categories
Automotive, E-Commerce, Logistics, Marketplace, Retail Technology
Specialities
TECHNOLOGY, E-COMMERCE, MARKETPLACE, CUSTOMER SERVICE, PURCHASE TRANSACTIONS, USED CAR

Where4 fields

City
San Francisco
Region
California
Country
United States
Markets
San Francisco Bay Area, West Coast, Western US

Size and reach7 fields

Staff band
251-500
People on LinkedIn
337
LinkedIn followers
23,258
Web traffic rank
#111,197
Monthly web visits
463,998
Apps
3
Annual revenue
$329M
Show 19 more fieldsShow fewer fields

Funding, as listed9 fields

Total
$504,000,000 USD
Rounds
11
Latest round
Post ipo debt
Latest round date
Mar 2022
Latest amount
20,000,000 USD
Investors
27
Lead investors
5
Stock listing
NASDAQ:SFT
Listing status
public

Corporate family4 fields

Part of
CarLotz
Parent website
carlotz.com
Sub-organisations
4
Acquisitions made
3

Classification4 fields

NAICS
51321
SIC
3575, 7372
Keywords
16 listed, shown above
Technologies
18 detected, shown above

About this record2 fields

Sources
Crunchbase, LinkedIn, Apollo
Last imported
Sept 2026

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