Company Directory / Computer Software
PrivateFor profitComputer SoftwareAmsterdam, Netherlands
Piano
Piano helps organizations understand and influence customer behavior through one complete platform.
- Founded
- 2011 15 years ago
- Staff
- 501-1000 738 on LinkedIn
- Followers
- 16k on LinkedIn
- Funding
- $230M as listed, USD
Piano’s Digital Experience Platform empowers organizations to understand and influence customer behavior. By unifying customer data, analyzing behavior metrics and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, strengthen customer engagement and drive personalization at scale from a single platform. Headquartered in Amsterdam with offices across the Americas, Europe and Asia Pacific, Piano serves a global client base, including Air France, the BBC, CBS, IBM,… Read all
Piano’s Digital Experience Platform empowers organizations to understand and influence customer behavior. By unifying customer data, analyzing behavior metrics and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, strengthen customer engagement and drive personalization at scale from a single platform. Headquartered in Amsterdam with offices across the Americas, Europe and Asia Pacific, Piano serves a global client base, including Air France, the BBC, CBS, IBM, Kirin Holdings, Jaguar Land Rover, LinkedIn, NielsenIQ, The Wall Street Journal and more. Piano has been recognized as one of the fastest-growing, most innovative technology companies in the world by World Economic Forum, Red Herring, Inc. and Deloitte. For more information, visit piano.io.
Set against six million companies
Size
501-1000 people: larger than 95% of companies with a size listed. 738 people list it on LinkedIn.
Age
15 years old.
Reach
Website ranked #20,267 in the world for traffic, about 3.4M visits a month. 16,172 followers on LinkedIn.
What it does
AnalyticsSaaSSoftwareonline publishingidentity and access managementpaywalldigital subscriptionsmetered paywallcontent monetizationbroadcast mediaUser segmentationUser identity managementUser experience managementanalyticssocial management platformdata management platformdigital analytics
Funding, as listed
$230M raised in total
- Rounds11
- LatestDebt financing, Feb 2022
- Latest amountUSD 45,000,000
- Investors10, 4 leading
What the source datasets report. We have not watched these rounds ourselves.
Every detail we hold
Everything the source datasets list about Piano, field by field. Contact details are held but never shown.
The company
- Name
- Piano
- Type
- For profit
- Status
- Private
- Founded
- 2011
- Industry
- Computer Software
- Categories
- Analytics, SaaS, Software
- Specialities
- online publishing, identity and access management, paywall, digital subscriptions, metered paywall, content monetization, broadcast media, User segmentation, User identity management, User experience management, analytics, social management platform, data management platform, digital analytics
Where
- City
- Amsterdam
- Country
- Netherlands
- Markets
- European Union (EU), Europe, Middle East, and Africa (EMEA)
Size and reach
- Staff band
- 501-1000
- People on LinkedIn
- 738
- LinkedIn followers
- 16,172
- Web traffic rank
- #20,267
- Monthly web visits
- 3,411,957
- Apps
- 5
Funding, as listed
- Total
- $229,960,852 USD
- Rounds
- 11
- Latest round
- Debt financing
- Latest round date
- Feb 2022
- Latest amount
- 45,000,000 USD
- Investors
- 10
- Lead investors
- 4
- Listing status
- private
Corporate family
- Acquisitions made
- 6
About this record
- Sources
- Crunchbase, LinkedIn
- Last imported
- Sept 2026
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