LiveMetric

Technology product, livemetric (owned by john st advertising) is a research tool that measure what matters. It combines traditional brand tracking and behavioural metrics to help you evaluate your brand’s impact across multiple media channels. Using key performance indicators, livemetric helps you track – and optimize – the consumer journey from casual brand awareness to evangelical brand loyalty. That means, unlike other syndicated analytics tools out there, livemetric doesn’t just measure how many people are reacting to your brand. It also measures how deeply they’re engaging and if they’re connecting others to your brand. And, since outcomes are measured minute-by-minute, livemetric can help inform your communication decisions in real time, allowing you to develop benchmarks that give your data useful context. Best of all, livemetric presents all this within a straightforward, always-accessible interface with no messy visualizations, making data interpretation fast and easy.