MintInformation technology & services1 / 16Read in the appPitch deck
The deck, and the 7 rounds we watched Mint raise afterwards, with the investors each report named.
MINT is a global software firm based in New York, founded in 2014. The company specializes in Advertising Resource Management (ARM) and has developed a platform that helps brands and advertising agencies streamline operations and automate workflows. MINT's technology features a three-layered architecture that includes automated media workflows, a unified data platform, and an AI Multi-agent system. This allows users to manage multi-channel campaigns effectively, covering display, social, search, video, mobile, and radio. With over 250 employees worldwide, MINT serves global brands and advertising agencies focused on optimizing media investments and improving campaign outcomes. The company has raised $23 million in funding and recently completed a buyout with Redmill Solutions, further enhancing its capabilities in media planning and execution. MINT positions itself as a leader in ARM software, offering an open enterprise platform designed for integration and scalability across the advertising value chain.
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What is in it
Each slide by what it argues. 16 slides against a median of 13 across the 1,712 decks we hold.
CoverTeamMarketCompetitionProductValidationGo to marketBusiness modelFinancials
What happened next
Venture$150M
No investor was named in the report.
Source recorded
Series B$12M
BenchmarkFelicis VenturesFirst Round CapitalHite CapitalShasta VenturesSherpalo Ventures
Source recorded
What they told the regulator
The company reporting its own raise, rather than a journalist reporting it.
1 / 16The deck itself
All 16 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.
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Firms listing Mint on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us.
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