Pitch deck

InnerTrends's pitch deck

The deck, and the round we watched InnerTrends raise afterwards, with the investors each report named.

InnerTrends is a UK-based analytics and product intelligence company that serves as a "fractional data department" for marketing and growth teams. It specializes in helping SaaS and mobile-app businesses analyze customer journey data to derive actionable insights. The company's core service focuses on customer journey data analysis, emphasizing product-led growth, onboarding optimization, retention, engagement, and conversion improvements. InnerTrends offers a platform that includes product analytics and data science software, providing built-in reporting, customer journey mapping, and insights in plain English, all without the need for a data scientist. Key features of the platform include conversion tracking, user interaction tracking, referral tracking, and dashboards for actionable reporting. InnerTrends supports its clients with end-to-end data services, from building data foundations to delivering pre-built analytics reports. Its typical customers range from startups and SMEs to agencies and enterprises, particularly those focused on product-led growth.

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