EllisConsulting1 / 15Read in the app

Pitch deck

Ellis's pitch deck

The deck, and the round we watched Ellis raise afterwards, with the investors each report named.

Ellis Brooklyn is a luxury natural fragrance and bodycare brand founded in 2014 by Bee Shapiro, a New York Times beauty columnist. Officially launched in June 2015, the brand combines artisanal, small-batch formulas with premium French fragrances to create clean, sustainable, vegan, and cruelty-free personal care products. The company emphasizes non-toxic ingredients and eco-friendly practices, positioning itself as a leader in clean perfumery. The product range includes Eau de Parfum, hair and body mists, fragrance discovery sets, body milk, and scented candles. Ellis Brooklyn's offerings are available at major retailers such as Sephora, Ulta, and Nordstrom in the U.S., as well as internationally at Mecca and Liberty London. The brand targets consumers who appreciate luxury, sustainability, and sophisticated scents, appealing to style-conscious individuals seeking high-quality personal care items.

15 slides2.6MBUSConsulting

Read the deckFree account. The deck belongs to Ellis, so reading it needs one; everything on this page is public.

What is in it

The deck, slide by slide

Each slide by what it argues. 15 slides against a median of 13 across the 1,712 decks we hold.

median
  1. 1Cover
  2. 2Vision
  3. 3Cover
  4. 4Product
  5. 5
  6. 6The ask
  7. 7
  8. 8Problem
  9. 9Solution
  10. 10Product
  11. 11Solution
  12. 12Go to market
  13. 13Traction
  14. 14Solution
  15. 15Product

CoverVisionProductThe askProblemSolutionGo to marketTraction

  1. Apr 2022

Everyone who backed Ellis

Form D

What they told the regulator

Ellis filed a Form D with the SEC

The company reporting its own raise, rather than a journalist reporting it.

$5.6Msold under the offeringApr 2022most recent filing
Ellis pitch deck, cover slide1 / 15

The deck itself

Read Ellis's full pitch deck

All 15 slides, each read for what it argues and set against the decks that raised at the same stage. The cover is shown here; the rest is read in the app.

Read the deck →Free account. The deck belongs to Ellis.

Investors who claim them

Firms listing Ellis on their own portfolio page: the firm's own account rather than a round we watched. Weaker than an announcement, much stronger than a list somebody sold us.

More decks

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