United Kingdom · Funded startup

Who invested in Zwift

2 rounds we have observed, with the 3 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Consumer ServicesGaming

Funding summaryUpdated 26 Oct 2026

$147Mraised across 2 rounds since 2016, from 2 sources

$27MSeries A$120MRound
Latest round
Round, $120MDec 2018
Led by
Highland Europe/ True
Step-upi
4.4×
Investors
3 (1 led)
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20172018
$27MSeries A$120MRound
First round
Series A, $27M
Nov 2016
Biggest round
$120M
Round · Dec 2018
Between rounds
2.1 years
from the last two

The rounds

  1. Dec 2018
    Round$120M2 new1 returning

    Reported by TechCrunch

  2. Nov 2016
    Series A$27M1 new

    Reported by TechCrunch

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Series A2016Round2018Novator PartnersHighland Europe/ TrueLCauseway Media Partners

Everyone who backed them

Novator PartnersPrivate equity2rounds
Highland Europe/ Trueno record of our own yet1round, led 1
Causeway Media PartnersGrowth equity1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 3 firms list Zwift as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

Hiro CapitalVC firmPer its own site
Online Brands GroupGrowth equityPer its own site
Pale Fire CapitalPrivate equityPer its own site

Quick answers about Zwift

Who invested in Zwift?

Zwift's investors include Novator Partners, Highland Europe/ True and Causeway Media Partners. Highland Europe/ True led its latest round.

How much has Zwift raised?

Zwift has raised $147M across 2 rounds since 2016.

When did Zwift last raise?

Zwift's most recent round was an Undisclosed round of $120M in Dec 2018, led by Highland Europe/ True.

What was Zwift's biggest round?

Its most recent round, $120M in Dec 2018, is also its largest on record.

Who backed Zwift first?

Zwift's first round on record, in Nov 2016, was backed by Novator Partners.

What stage is Zwift at?

Zwift's latest named round is an Undisclosed round, in Dec 2018.

Where is Zwift based?

Zwift is based in the United Kingdom.

Who led Zwift's rounds?

Highland Europe/ True led the Undisclosed round in 2018.

Companies like Zwift

In the same sector, and raised in the last eighteen months.

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