Canada · 
Who invested in Willful?
Willful's investors include Tactico WLF 03-20 Investment Inc, Real Ventures, VentureOut and Archangel Network Of Funds.
202120222023
?Seed?Venture
Canada · Venture startup
Who invested in Willful
Funding summaryUpdated 26 Oct 2026
Undisclosedraised across 2 rounds since 2020, from 2 sources
- Latest round
- VentureJan 2023
- Investors
- 4 (1 led)
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Seed Jul 2020
- Between rounds
- 2.5 years from the last two
The rounds
- Jan 2023
- Jul 2020
Founders and team
From Willful's own website: 2 founders, 3 on the team.
Erin BuryCo-founder & Chief Executive Officer
Kevin OuldsCo-founder, Willful
- Alyssa HansonChief Marketing Officer
- Chris LongChief Product & Technology Officer
- Julia WilkieChief Operations Officer
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Everyone who backed them
Tactico WLF 03-20 Investment IncVC firm1round, led 1
VentureOutAccelerator1round
Missing a round, or an investor who was in one? Tell us.
Also claim to have backed them
These 4 firms list Willful as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.
Quick answers about Willful
How much has Willful raised?
Willful has raised 2 rounds since 2020, none with a disclosed amount.
When did Willful last raise?
Willful's most recent round was a Venture in Jan 2023.
Who backed Willful first?
Willful's first round on record, in Jul 2020, was backed by Tactico WLF 03-20 Investment Inc.
What stage is Willful at?
Willful's latest named round is a Venture, in Jan 2023.
Where is Willful based?
Willful is based in Canada.
Who led Willful's rounds?
Tactico WLF 03-20 Investment Inc led the Seed in 2020.
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