United States · Who invested in We Heart It?
We Heart It's investors include Plough Penny Partners, IDG Ventures, Valor Capital Group, IDG Ventures USA and Warner Media, and 2 more on record.
201220132014
?Series A$8.0MSeries A?RoundUnited States · Funded startup
Who invested in We Heart It
3 rounds we have observed, with the 7 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.
Funding summaryUpdated 26 Oct 2026
$8.0Mraised across 3 rounds since 2012, from 3 sources
- Latest round
- RoundMar 2014
- Biggest round
- $8.0MSeries A · Jun 2013
- Investors
- 7
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Series A Jan 2012
- Biggest round
- $8.0M Series A · Jun 2013
- Usual gap between rounds
- 17 months the median of 2
The rounds
- Mar 2014
- Jun 2013Series A$8.0M3 new1 returning
Valor Capital Group- IDG Ventures USA
Plough Penny Partners- White Oak Advisory
From a historical funding record
- Jan 2012Series AAmount undisclosed3 new
Reported by techcrunch.com
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
Series A2012Series A2013Round2014Plough Penny Partners
IDG VenturesValor Capital GroupIDG Ventures USAWarner MediaWhite Oak TechnologiesWhite Oak Advisory
Plough Penny PartnersIDG VenturesValor Capital GroupIDG Ventures USAWarner MediaWhite Oak TechnologiesWhite Oak AdvisoryEveryone who backed them
IDG Ventures USAVC firm1round
Warner MediaVC firm1round
White Oak TechnologiesVC firm1round
White Oak Advisoryno record of our own yet1round
Missing a round, or an investor who was in one? Tell us.
Quick answers about We Heart It
How much has We Heart It raised?
We Heart It has raised $8.0M across 3 rounds since 2012. 2 rounds did not disclose an amount, so the total is a floor.
When did We Heart It last raise?
We Heart It's most recent round was an Undisclosed round in Mar 2014.
What was We Heart It's biggest round?
We Heart It's largest round on record is $8.0M (Series A), in Jun 2013.
Who backed We Heart It first?
We Heart It's first round on record, in Jan 2012, was backed by IDG Ventures, Plough Penny Partners and White Oak Technologies.
What stage is We Heart It at?
We Heart It's latest named round is an Undisclosed round, in Mar 2014.
Where is We Heart It based?
We Heart It is based in the United States.
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