United States · Series C startup

Who invested in Vitrue

4 rounds we have observed, with the 7 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Funding summaryUpdated 26 Oct 2026

$33Mraised across 4 rounds since 2006, from 4 sources

$2.2MSeed$3.8MSeries A$10MSeries B$17MSeries C
Latest round
Series C, $17MFeb 2011
Step-upi
1.7×
Investors
7
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20072008200920102011
$2.2MSeed$3.8MSeries A$10MSeries B$17MSeries C
First round
Seed, $2.2M
May 2006
Biggest round
$17M
Series C · Feb 2011
Usual gap between rounds
11 months
the median of 3

The rounds

  1. Feb 2011
    Series C$17M2 new2 returning

    Reported by techcrunch.comSEC filing: $17M sold, first sale Feb 2011

  2. Oct 2007
    Series B$10M1 new2 returning

    Reported by pehub.com

  3. Oct 2006
    Series A$3.8M2 new1 returning

    Reported by vitrue.com

  4. May 2006
    Seed$2.2M2 new

    Reported by vitrue.com

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

The exit

ExitBuyerPriceWhen
AcquiredOracle Corporation$300MMay 2012

From historical deal records. Wrong? Tell us.

Everyone who backed them

General CatalystVC firm4rounds
Comcast VenturesCorporate VC2rounds
Dace VenturesVC firm2rounds
SV AngelVC firm1round
Turner BroadcastingVC firm1round

Missing a round, or an investor who was in one? Tell us.

Quick answers about Vitrue

Who invested in Vitrue?

Vitrue's investors include General Catalyst, Comcast Ventures, Dace Ventures, SV Angel and Scale Venture Partners, and 2 more on record.

How much has Vitrue raised?

Vitrue has raised $33M across 4 rounds since 2006.

When did Vitrue last raise?

Vitrue's most recent round was a Series C of $17M in Feb 2011.

What was Vitrue's biggest round?

Its most recent round, $17M in Feb 2011, is also its largest on record.

Who backed Vitrue first?

Vitrue's first round on record, in May 2006, was backed by General Catalyst and SV Angel.

What stage is Vitrue at?

Vitrue's latest named round is a Series C, in Feb 2011.

Where is Vitrue based?

Vitrue is based in the United States.

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