United States · Series F startup

Who invested in Visible Measures

10 rounds we have observed, with the 7 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

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Funding summaryUpdated 26 Oct 2026

$97Mraised across 10 rounds since 2006, from 10 sources

$800KSeed$5.0MSeries A$14MSeries B$10MSeries C$7.7MVenture$13MSeries D$22MSeries E$18MGrowth$7.0MSeries F
Latest round
Series F, $7.0MOct 2014
Biggest round
$22MSeries E · Aug 2012
Investors
7
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20062008201020122014
$800KSeed$5.0MSeries A$14MSeries B$10MSeries C?Series C$7.7MVenture$13MSeries D$22MSeries E$18MGrowth$7.0MSeries F
First round
Seed, $800K
Jan 2006
Biggest round
$22M
Series E · Aug 2012
Usual gap between rounds
14 months
the median of 8

The rounds

  1. Oct 2014
    Series F$7.0M6 returning

    From a historical funding recordSEC filing: $7.0M sold, first sale Oct 2014

  2. Sept 2012
    Growth$18M

    No investor was named in the report.

    Reported by sec.govSEC filing: $18M sold, first sale Jun 2012

  3. Aug 2012
    Series E$22M1 new5 returning

    Reported by techcrunch.comSEC filing: $18M sold, first sale Jun 2012

  4. Sept 2011
  5. Apr 2011
    Venture$7.7M

    No investor was named in the report.

    Reported by sec.govSEC filing: $7.7M sold, first sale Apr 2011

  6. Oct 2009
    Series CAmount undisclosed1 new

    Reported by paidcontent.org

  7. Mar 2009
  8. Jan 2008
    Series B$14M2 returning

    Reported by techcrunch.com

  9. Mar 2007
  10. Jan 2006
    Seed$800K1 new

    From a historical funding record

Founders and team

From the SEC filings it signed: 2 on the team.

  • Brian ShinExecutive Officer, Directori
  • Jeff WakelyExecutive Officeri

On the board, as filediAndrew SiegelBill EricsonEdward RobertsGeorge BellKurt AbrahamsonLarry Bohn

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Series B2008Series C2009Series C2009Venture2011Series D2011Series E2012Growth2012Series F2014General CatalystMohr Davidow VenturesNorthgate CapitalDAG VenturesAdvance PublicationsCommon FundHubSpot Ventures

Everyone who backed them

General CatalystVC firm6rounds
Mohr Davidow VenturesVC firm6rounds
Northgate CapitalFamily office5rounds
DAG VenturesVC firm4rounds
Advance PublicationsGrowth equity3rounds
Common FundVC firm2rounds
HubSpot VenturesCorporate VC1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists Visible Measures as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

Advance Venture PartnersPrivate equityPer its own site

Quick answers about Visible Measures

Who invested in Visible Measures?

Visible Measures's investors include General Catalyst, Mohr Davidow Ventures, Northgate Capital, DAG Ventures and Advance Publications, and 2 more on record.

How much has Visible Measures raised?

Visible Measures has raised $97M across 10 rounds since 2006. One round did not disclose an amount, so the total is a floor.

When did Visible Measures last raise?

Visible Measures's most recent round was a Series F of $7.0M in Oct 2014.

What was Visible Measures's biggest round?

Visible Measures's largest round on record is $22M (Series E), in Aug 2012.

Who backed Visible Measures first?

Visible Measures's first round on record, in Jan 2006, was backed by HubSpot Ventures.

What stage is Visible Measures at?

Visible Measures's latest named round is a Series F, in Oct 2014.

Where is Visible Measures based?

Visible Measures is based in the United States.

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In the same sector, and raised in the last eighteen months.

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