Who invested in Violet Grey

2 rounds we have observed, with the 6 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Consumer GoodsRetail

Funding summaryUpdated 26 Oct 2026

$16Mraised across 2 rounds since 2014, from 2 sources

$7.3MSeries A$8.8MVenture

Latest round: Venture, $8.8MJun 2015
Investors: 6

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2015

$7.3MSeries A$8.8MVenture

First round: Series A, $7.3M
Biggest round: $8.8M
Between rounds: 15 months

The rounds

Jun 2015
Venture$8.8M
No investor was named in the report.
From a historical funding recordSEC filing: $8.8M sold, first sale May 2015
Feb 2014
Series A$7.3M6 new
From a historical funding recordSEC filing: $7.1M sold, first sale Feb 2014

Founders and team

From the SEC filings it signed: 4 on the team.

April UchitelInterim Chief Executive Officeri
Cassandra GreyChief Executive Officeri
Aviv NevoEffective upon the closing of the offering, Aviv Nevo resigned as a director.i
Michael WalrathEffective upon the closing of the offering, Michael Walrath resigned as a director.i

On the board, as filediJill ScalamandreMarc ReyMarigay McKeeRichard Scanlon

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Series A2014Venture2015

SV Angel

Lerer Hippeau

Red Sea Ventures

MarkerMDC Dream Ventures

Windsor Media

Everyone who backed them

SV AngelVC firm1round

Lerer HippeauVC firm1round

Red Sea VenturesVC firm1round

MarkerVC firm1round

MDC Dream VenturesVC firm1round

Windsor MediaInvestment firm1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 2 firms list Violet Grey as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.