Who invested in Upstock

2 rounds we have observed, with the 9 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Financial Services

Funding summaryUpdated 26 Oct 2026

$5.5Mraised across 2 rounds since 2024, from 2 sources

$2.1MSeed$3.4MSeed

Latest round: Seed, $2.1MFeb 2024
Biggest round: $3.4MSeed · Feb 2024
Investors: 9

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2025

$2.1MSeed$3.4MSeed

First round: Seed, $2.1M
Biggest round: $3.4M

The rounds

Feb 2024
Seed$2.1M5 new
Source recorded
Feb 2024
Seed$3.4M4 new
Source recorded

Founders and team

From Upstock's own website: 2 founders, 5 on the team.

Matt WatsonFounder & Director

Philip FierlingerCo-founder & Director

Duncan RitchieCEO & Director
Ben PookHead of Customer Success
Caleb AllottDesigner
Chad RichardIndependent Director
Matt GunnIndependent Director

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Seed2024Seed2024

Alumni Ventures

Plug and Play

Right Side Capital Management

Icehouse Ventures

Streamlined Ventures

Possible VenturesK1W1

Enterprise Angels

NZVC

Everyone who backed them

Alumni VenturesVC firm1round

Plug and PlayAccelerator1round

Right Side Capital ManagementVC firm1round

Icehouse VenturesVC firm1round

Streamlined VenturesVC firm1round

Possible VenturesVC firm1round

K1W1Investment firm1round

Enterprise AngelsAngel network1round

NZVCVC firm1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 3 firms list Upstock as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

Ice AngelsAngel networkPer its own site

Angel HQAngel networkPer its own site

Foggy Valley AotearoaVC firmPer its own site

Quick answers about Upstock

Who invested in Upstock?

Upstock's investors include Alumni Ventures, Plug and Play, Right Side Capital Management, Icehouse Ventures and Streamlined Ventures, and 4 more on record.