United States · 
Who invested in TRA?
TRA's investors include WPP, Arbitron Investment Arm, Intel Capital and Kodiak Venture Partners.
2010
$14MSeries B$18MSeries CUnited States · Series C startup
Who invested in TRA
2 rounds we have observed, with the 4 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.
Funding summaryUpdated 26 Oct 2026
$32Mraised across 2 rounds since 2009, from 2 sources
$14MSeries B$18MSeries C
- Latest round
- Series C, $18MMay 2010
- Step-upi
- 1.3×
- Investors
- 4
The funding story
Each circle is a round, placed by date and sized by amount. The line above is the running total.
- First round
- Series B, $14M May 2009
- Biggest round
- $18M Series C · May 2010
- Between rounds
- 12 months from the last two
The rounds
- May 2010Series C$18M1 new2 returning
Reported by techcrunch.comSEC filing: $15M sold, first sale May 2010
- May 2009Series B$14M3 new
From a historical funding recordSEC filing: $14M sold, first sale May 2009
Who was in which round
The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.
The exit
ExitBuyerPriceWhen
From historical deal records. Wrong? Tell us.
Everyone who backed them
Arbitron Investment ArmGrowth equity2rounds
Missing a round, or an investor who was in one? Tell us.
Also claim to have backed them
This firm lists TRA as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.
Quick answers about TRA
How much has TRA raised?
TRA has raised $32M across 2 rounds since 2009.
When did TRA last raise?
TRA's most recent round was a Series C of $18M in May 2010.
What was TRA's biggest round?
Its most recent round, $18M in May 2010, is also its largest on record.
Who backed TRA first?
TRA's first round on record, in May 2009, was backed by Kodiak Venture Partners, WPP and Arbitron Investment Arm.
What stage is TRA at?
TRA's latest named round is a Series C, in May 2010.
Where is TRA based?
TRA is based in the United States.
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