United States · Series C startup

Who invested in Switchfly

5 rounds we have observed, with the 8 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

IT Services

Funding summaryUpdated 26 Oct 2026

$35Mraised across 5 rounds since 2003, from 5 sources

$1.0MSeries A$1.0MSeries A$15MSeries B$15MSeries C$2.8MSeries C
Latest round
Series C, $2.8MOct 2012
Biggest round
$15MSeries C · Mar 2012
Investors
8
See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

20032005200720092011
$1.0MSeries A$1.0MSeries A$15MSeries B$15MSeries C$2.8MSeries C
First round
Series A, $1.0M
Aug 2003
Biggest round
$15M
Series C · Mar 2012
Usual gap between rounds
2.8 years
the median of 4

The rounds

  1. Oct 2012
  2. Mar 2012
    Series C$15M1 new2 returning

    Reported by prnewswire.comSEC filing: $15M sold, first sale Feb 2012

  3. Aug 2007
  4. Nov 2004
    Series A$1.0M3 returning

    From a historical funding record

  5. Aug 2003
    Series A$1.0M3 new

    From a historical funding record

Founders and team

From Switchfly's own website and the SEC filings it signed: 17 on the team.

  • Nowell OutlawChief Executive Officer
  • Edward EstabrookChief Technology Officer
  • Michael AudiaChief Financial Officer
  • Kerry GriffinVP of Engineering Operations
  • Steve SchulthiesVP of Client Service Operations
  • Ashley MartinezDirector of Sales
  • Katrina BramanDirector, HR
  • Cady WolfExecutive Officeri
  • Chris BoydExecutive Officeri
  • Daniel FarrarExecutive Officer, Directori
  • Dario AmbrosiniExecutive Officeri
  • Deren BakerExecutive Officeri
  • Elizabeth SantosExecutive Officeri
  • Jim O'BrienExecutive Officeri
  • John SwancigerExecutive Officeri
  • Karen VerguraExecutive Officeri
  • Owen TranExecutive Officeri

On the board, as filediBob ReesCameron LesterJohn BalenLarry BettinoSpencer Rascoff

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Everyone who backed them

CanaanVC firm3rounds
Constantin PartnersGrowth equity3rounds
Authosis VenturesVC firm3rounds
John DeanAngel3rounds
StarVest PartnersVC firm2rounds
Thayer VenturesVC firm1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

This firm lists Switchfly as a portfolio company on their own website, but no report of a round names it. They are the firms' own claims, kept apart from the rounds above.

L Capital LLCPrivate equityPer its own site

Quick answers about Switchfly

Who invested in Switchfly?

Switchfly's investors include Canaan, Azure Capital Partners, Constantin Partners, Authosis Ventures and John Dean, and 3 more on record.

How much has Switchfly raised?

Switchfly has raised $35M across 5 rounds since 2003.

When did Switchfly last raise?

Switchfly's most recent round was a Series C of $2.8M in Oct 2012.

What was Switchfly's biggest round?

Switchfly's largest round on record is $15M (Series C), in Mar 2012.

Who backed Switchfly first?

Switchfly's first round on record, in Aug 2003, was backed by Constantin Partners, Authosis Ventures and John Dean.

What stage is Switchfly at?

Switchfly's latest named round is a Series C, in Oct 2012.

Where is Switchfly based?

Switchfly is based in the United States.

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