Who invested in SuperAwesome

3 rounds we have observed, with the 7 investors named in them. Every figure came from a named source, and where the company reported a raise to the SEC itself, that is shown beside it.

Advertising & AdtechInternetMartech

Funding summaryUpdated 26 Oct 2026

$41Mraised across 3 rounds since 2015, from 3 sources

$7.0MSeries A$21MSeries B$13MRound

Latest round: Round, $13MFeb 2019
Biggest round: $21MSeries B · Aug 2017
Investors: 7

See who backed them

The funding story

Each circle is a round, placed by date and sized by amount. The line above is the running total.

2016201720182019

$7.0MSeries A$21MSeries B$13MRound

First round: Series A, $7.0M
Biggest round: $21M
Usual gap between rounds: 2.1 years

The rounds

Feb 2019
Round$13M1 new1 returning
- Hoxton Ventures
- Harbert European Growth Capital/ Mayfair
Reported by VentureBeat
Aug 2017
Series B$21M1 new
- Mayfair Equity Partners Llp
Reported by FinSMEs
Jul 2015
Series A$7.0M5 new
- Hoxton Ventures
- Henry Chamberlain
- IBIS TMT
- Jamie Kirkwood
- Twenty Ten Capital
From a historical funding record

Founders and team

From SuperAwesome's own website: 1 founder, 8 on the team.

Lee VeitchCo-Founder

Kate O'LoughlinChief Executive Officer
Nick WaltersPresident & Chief Strategy Officer
Amy LawrenceChief Privacy Officer & Head of Legal
Ben ZagorskiGlobal Chief Revenue Officer
Leo ZancaniChief Technology Officer
Sheenagh RogersChief People Officer
Adam DudgeonHead of Finance
Katie GoldsteinGlobal Head of Policy & Regulatory Affairs

Who was in which round

The busiest backers across the latest rounds. A filled square is a round they joined; a dark one, a round they led.

Series A2015Series B2017Round2019

Hoxton Ventures

Mayfair Equity Partners LlpHarbert European Growth Capital/ MayfairHenry ChamberlainIBIS TMTJamie KirkwoodTwenty Ten Capital

Everyone who backed them

Hoxton VenturesAngel network2rounds

Mayfair Equity Partners LlpPrivate equity1round

Harbert European Growth Capital/ Mayfairno record of our own yet1round

Henry Chamberlainno record of our own yet1round

IBIS TMTno record of our own yet1round

Jamie Kirkwoodno record of our own yet1round

Twenty Ten Capitalno record of our own yet1round

Missing a round, or an investor who was in one? Tell us.

Also claim to have backed them

These 2 firms list SuperAwesome as a portfolio company on their own websites, but no report of a round names them. They are the firms' own claims, kept apart from the rounds above.

Playfair CapitalVC firmPer its own site

Warner YardIncubatorPer its own site

Quick answers about SuperAwesome

Who invested in SuperAwesome?

SuperAwesome's investors include Hoxton Ventures, Mayfair Equity Partners Llp, Harbert European Growth Capital/ Mayfair, Henry Chamberlain and IBIS TMT, and 2 more on record.